| Variety, vice, and virtue: How assortment size influences option choice A Sela, J Berger, W Liu Journal of Consumer Research 35 (6), 941-951, 2009 | 404 | 2009 |
| We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands A Sela, SC Wheeler, G Sarial-Abi Journal of Consumer Research 39 (3), 644-661, 2012 | 196 | 2012 |
| Unraveling priming: When does the same prime activate a goal versus a trait? A Sela, B Shiv Journal of consumer research 36 (3), 418-433, 2009 | 185 | 2009 |
| On the Heritability of Consumer Decision Making: An Exploratory Approach for Studying Genetic Effects on Judgment and Choice I Simonson, A Sela Journal of Consumer Research 37 (6), 951-966, 2011 | 110 | 2011 |
| Beating the Market: The Allure of Unintended Value A Sela, I Simonson, R Kivetz Journal of Marketing Research 50 (December), 2013 | 108* | 2013 |
| How Attribute Quantity Influences Option Choice A Sela, J Berger Journal of Marketing Research 49 (December), 942-953, 2012 | 100 | 2012 |
| Decision quicksand: how trivial choices suck us in A Sela, J Berger Journal of Consumer Research 39 (2), 360-370, 2012 | 90 | 2012 |
| How experience variety shapes postpurchase product evaluation J Etkin, A Sela Journal of Marketing Research 53 (1), 77-90, 2016 | 73 | 2016 |
| Not My Type: Why Affective Decision-Makers Are Reluctant to Make Financial Decisions JJ Park, A Sela Journal of Consumer Research, 2018 | 72 | 2018 |
| How Self-Control Shapes the Meaning of Choice A Sela, JA Berger, J Kim Journal of Consumer Research 44 (December), 2017 | 64 | 2017 |
| Attention-deficit/hyperactivity disorder, delay discounting, and risky financial behaviors: A preliminary analysis of self-report data TP Beauchaine, I Ben-David, A Sela PloS one 12 (5), e0176933, 2017 | 47 | 2017 |
| How context affects choice R Thomadsen, RP Rooderkerk, O Amir, N Arora, B Bollinger, K Hansen, ... Customer Needs and Solutions 5, 3-14, 2018 | 40 | 2018 |
| Comparison neglect in upgrade decisions A Sela, RA LeBoeuf Journal of Marketing Research 54 (4), 556-571, 2017 | 39 | 2017 |
| Variety‐seeking and perceived expertise A Sela, L Hadar, S Morgan, M Maimaran Journal of Consumer Psychology 29 (4), 671-679, 2019 | 36 | 2019 |
| When self‐customization backfires: The role of a maximizing mindset G Nardini, A Sela Psychology & Marketing 36 (7), 730-741, 2019 | 19 | 2019 |
| Phone and self: how smartphone use increases preference for uniqueness CE Song, A Sela Journal of Marketing Research 60 (3), 473-488, 2023 | 16 | 2023 |
| Preference-construction habits: The case of extremeness aversion I Simonson, A Sela, S Sood Journal of the Association for Consumer Research 2 (3), 322-332, 2017 | 10 | 2017 |
| Product lineups: The more you search, the less you find SK Park, A Sela Journal of Consumer Research 47 (1), 40-55, 2020 | 7 | 2020 |
| The effect of subjectivity and objectivity in online reviews: A convolutional neural network approach SK Park, T Song, A Sela Journal of Consumer Psychology 33 (4), 701-713, 2023 | 6 | 2023 |
| Variety as a Preference Strength Signal A Sela, M Maimaran ACR North American Advances, 2012 | 5 | 2012 |
Jonah BergerThe Wharton Schoolwharton.upenn.edu의 이메일 확인됨