| Sustainable retailing in the fashion industry: A systematic literature review S Yang, Y Song, S Tong Sustainability 9 (7), 1266, 2017 | 294 | 2017 |
| Why are customers loyal in sharing-economy services? A relational benefits perspective S Yang, Y Song, S Chen, X Xia Journal of Services Marketing 31 (1), 48-62, 2017 | 270 | 2017 |
| Group-buying deal popularity X Luo, M Andrews, Y Song, J Aspara Journal of Marketing 78 (2), 20-33, 2014 | 190 | 2014 |
| Chinese luxury consumers: Motivation, attitude and behavior Y Wang, S Sun, Y Song Journal of Promotion Management 17 (3), 345-359, 2011 | 146 | 2011 |
| Uber might buy me a Mercedes Benz: An empirical investigation of the sharing economy and durable goods purchase J Gong, BN Greenwood, YA Song Available at SSRN 2971072, 2017 | 97 | 2017 |
| Counterfeiting: Friend or foe of luxury brands? An examination of Chinese consumers’ attitudes toward counterfeit luxury brands Y Wang, Y Song Journal of Global Marketing 26 (4), 173-187, 2013 | 60 | 2013 |
| Motivation for luxury consumption: Evidence from a metropolitan city in China Y Wang, S Sun, Y Song Research in Consumer Behavior, 161-181, 2010 | 52 | 2010 |
| Do up-displayed eco-friendly products always perform better? The moderating role of psychological distance H Wang, M Shen, YA Song, I Phau Journal of Business Research 114, 198-212, 2020 | 37 | 2020 |
| Which privacy policy works, privacy assurance or personalization declaration? an investigation of privacy policies and privacy concerns F Zeng, Q Ye, Z Yang, J Li, YA Song Journal of Business Ethics, 1-18, 2022 | 33 | 2022 |
| How does one-sided versus two-sided customer orientation affect B2B platform’s innovation: Differential effects with top management team status Z Liu, Y Huang, Y Huang, YA Song, A Kumar Journal of Business Research 141, 619-632, 2022 | 23 | 2022 |
| The effectiveness of contextual competitive targeting in conjunction with promotional incentives Y Song, C Wei (David) Phang, S Yang, X Luo International Journal of Electronic Commerce 22 (3), 349-385, 2018 | 17 | 2018 |
| An empirical investigation of ridesharing and new vehicle purchase J Gong, BN Greenwood, Y Song Manufacturing & Service Operations Management 25 (3), 884-902, 2023 | 16 | 2023 |
| Broad or exact? Search Ad matching decisions with keyword specificity and position S Yang, J Pancras, YA Song Decision Support Systems 143, 113491, 2021 | 12 | 2021 |
| The Effect of Early Electric Vehicle Subsidies on the Automobile Market X Wu, J Gong, BN Greenwood, Y Song Journal of Public Policy & Marketing 42 (2), 169-186, 2023 | 7 | 2023 |
| Uber might buy me a mercedes benz: an empirical investigation of ridesharing platforms and durable goods purchase J Gong, BN Greenwood, Y Song Working paper, 2017 | 7 | 2017 |
| The demonstration effect of consumption across cities in China: evidence from the automobile market Y Song, C Li, J Pancras Emerging Markets and the Future of the BRIC Nations, 143-169, 2015 | 7 | 2015 |
| Matching exactly or semantically? An examination of the effectiveness of synonym-based matching strategy in Chinese paid search market S Yang, Y Song, J Pancras Journal of Electronic Commerce Research 18 (1), 32-51, 2017 | 6 | 2017 |
| The effect of social cues on marketing decisions HGE Hentschel, J Pan, F Family, Z Zhang, Y Song Physica A: Statistical Mechanics and its Applications 391 (4), 1395-1399, 2012 | 5 | 2012 |
| The impact of the number of participants and platform transparency on prosumers’ creative performance F Zeng, Y Song, YA Song, S Zuo, J Yu European Journal of Marketing 56 (10), 2749-2773, 2022 | 4 | 2022 |
| Promotion and Prevention Contracts in Distributor–Supplier Relationship Using Matched Dyadic Data Y Chi, F Zeng, MC Dong, Y Song Journal of Business-to-Business Marketing 27 (2), 111-124, 2020 | 4 | 2020 |
Jing GongAssociate Professor of Commerce, University of Virginiavirginia.edu의 이메일 확인됨