| Competitive promotional strategies C Narasimhan Journal of business, 427-449, 1988 | 896 | 1988 |
| A price discrimination theory of coupons C Narasimhan Marketing Science 3 (2), 128-147, 1984 | 824 | 1984 |
| Private labels and the channel relationship: a cross‐category analysis C Narasimhan, RT Wilcox The journal of business 71 (4), 573-600, 1998 | 670 | 1998 |
| Customer profitability in a supply chain R Niraj, M Gupta, C Narasimhan Journal of marketing 65 (3), 1-16, 2001 | 556 | 2001 |
| A model of retail formats based on consumers' economizing on shopping time PR Messinger, C Narasimhan Marketing science 16 (1), 1-23, 1997 | 529 | 1997 |
| Promotional elasticities and category characteristics C Narasimhan, SA Neslin, SK Sen Journal of marketing 60 (2), 17-30, 1996 | 512 | 1996 |
| Has power shifted in the grocery channel? PR Messinger, C Narasimhan Marketing Science 14 (2), 189-223, 1995 | 473 | 1995 |
| Individual marketing with imperfect targetability Y Chen, C Narasimhan, ZJ Zhang Marketing Science 20 (1), 23-41, 2001 | 439 | 2001 |
| The new appeal of private labels D Dunne, C Narasimhan Harvard Business Review 77 (3), 41-42, 1999 | 407 | 1999 |
| Markov chain Monte Carlo and models of consideration set and parameter heterogeneity J Chiang, S Chib, C Narasimhan Journal of Econometrics 89 (1-2), 223-248, 1998 | 267 | 1998 |
| Dealing-temporary price cuts-by seller as a buyer discrimination mechanism AP Jeuland, C Narasimhan Journal of business, 295-308, 1985 | 219 | 1985 |
| An empirical analysis of sales-force compensation plans AT Coughlan, C Narasimhan Journal of Business, 93-121, 1992 | 202 | 1992 |
| Consumer heterogeneity and competitive price-matching guarantees Y Chen, C Narasimhan, ZJ Zhang Marketing Science 20 (3), 300-314, 2001 | 168 | 2001 |
| The inverse relationship between manufacturer and retailer margins: A theory R Lal, C Narasimhan Marketing Science 15 (2), 132-151, 1996 | 152 | 1996 |
| Sharing economy: Review of current research and future directions C Narasimhan, P Papatla, B Jiang, PK Kopalle, PR Messinger, S Moorthy, ... Customer needs and solutions 5, 93-106, 2018 | 151 | 2018 |
| Market entry strategy under firm heterogeneity and asymmetric payoffs C Narasimhan, ZJ Zhang Marketing Science 19 (4), 313-327, 2000 | 130 | 2000 |
| Sales force modeling: State of the field and research agenda MK Mantrala, S Albers, F Caldieraro, O Jensen, K Joseph, M Krafft, ... Marketing Letters 21, 255-272, 2010 | 122 | 2010 |
| Information and inventory in distribution channels G Iyer, C Narasimhan, R Niraj Management Science 53 (10), 1551-1561, 2007 | 111 | 2007 |
| Incorporating consumer price expectations in diffusion models C Narasimhan Marketing Science 8 (4), 343-357, 1989 | 106 | 1989 |
| Anticipated regret and product innovation B Jiang, C Narasimhan, Ö Turut Management Science 63 (12), 4308-4323, 2017 | 103 | 2017 |
