| Sustainable smart cities: creating spaces for technological, social and business development M Peris-Ortiz, DR Bennett, DPB Yábar Springer, 2016 | 202 | 2016 |
| Examining retail customer experience and the moderation effect of loyalty programmes Z Lin, D Bennett International Journal of Retail & Distribution Management 42 (10), 929-947, 2014 | 151 | 2014 |
| A three-stage method for data text mining: Using UGC in business intelligence analysis JR Saura, DR Bennett Symmetry 11 (4), 519, 2019 | 107 | 2019 |
| How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses B Barbosa, JR Saura, D Bennett The Journal of Technology Transfer 49 (1), 69-103, 2024 | 70 | 2024 |
| Omni-channel customer experience: An investigation into the use of digital technology in physical stores and its impact on the consumer’s decision-making process DB J El Azari The European Academy of Management and Business Economics (AEDEM) annual …, 2015 | 64* | 2015 |
| University incubators may be socially valuable, but how effective are they? A case study on business incubators at universities D Bennett, DPB Yábar, JR Saura Entrepreneurial universities: exploring the academic and innovative …, 2017 | 54 | 2017 |
| How to extract meaningful insights from UGC: a knowledge-based method applied to education JR Saura, A Reyes-Menendez, DR Bennett Applied Sciences 9 (21), 4603, 2019 | 50 | 2019 |
| Double Jeopardy–50 years on. Reviving a forgotten tool that still predicts brand loyalty C Graham, D Bennett, K Franke, CL Henfrey, M Nagy-Hamada Australasian Marketing Journal 25 (4), 278-287, 2017 | 46 | 2017 |
| The handbook of international marketing communications SO Monye (No Title), 2000 | 35 | 2000 |
| Challenges for smart cities in the UK D Bennett, D Pérez-Bustamante, ML Medrano Sustainable smart cities: Creating spaces for technological, social and …, 2017 | 33 | 2017 |
| The competitive landscape for leisure: Why wide appeal matters J Scriven, DPB Yábar, M Clemente, D Bennett International Journal of Market Research 57 (2), 277-298, 2015 | 28 | 2015 |
| Is loyalty driving growth for the brand in front? A two-purchase analysis of car category dynamics in Thailand D Bennett, C Graham Competitive Intelligence, Analysis and Strategy, 139-151, 2014 | 27 | 2014 |
| Brand Loyalty Dynamics—China's Television brands come of age D Bennett Australasian Marketing Journal 16 (2), 39-50, 2008 | 27 | 2008 |
| Education tools for entrepreneurship M Peris-Ortiz, JA Gómez, F Vélez-Torres, C Rueda-Armengot Suiza: Springer International Publishing. doi 10, 978-3, 2016 | 19 | 2016 |
| The stalled revolution: Business education in Eastern Europe DR Bennett Business Horizons 39 (1), 23-29, 1996 | 19 | 1996 |
| Sustainable smart cities. Innovation, technology, and knowledge management M Peris-Ortiz, DR Bennett, DPB Yábar Cham, Switzerland: Springer International Publishing. doi 10, 978-3, 2017 | 18 | 2017 |
| Two purchase analysis of brand loyalty among petrol buyers DR Bennett, ASC Ehrenberg, G Goodhardt ANZMAC, Gold Coast Australia 29, 2000 | 18 | 2000 |
| How persistent are duplication of purchase partitions? ZW Anesbury, D Bennett, R Kennedy Journal of Consumer Behaviour 21 (1), 137-152, 2022 | 14 | 2022 |
| Why include the BOP in your international marketing strategy M Nagy, D Bennett, C Graham International Marketing Review 37 (1), 76-97, 2020 | 12 | 2020 |
| The Taiwanese are just like Australians in their loyalty to fast food outlets D Bennett Australasian Marketing Journal 12 (3), 97-103, 2004 | 7 | 2004 |
Charles GrahamSenior Marketing Scientist, Ehrenberg Bass Institutemarketingscience.info의 이메일 확인됨