| On cognitive busyness: When person perceivers meet persons perceived. DT Gilbert, BW Pelham, DS Krull Journal of personality and social psychology 54 (5), 733, 1988 | 1925 | 1988 |
| From self-conceptions to self-worth: on the sources and structure of global self-esteem. BW Pelham, WB Swann Journal of personality and social psychology 57 (4), 672, 1989 | 1521 | 1989 |
| Social inequality and the reduction of ideological dissonance on behalf of the system: Evidence of enhanced system justification among the disadvantaged JT Jost, BW Pelham, O Sheldon, B Ni Sullivan European journal of social psychology 33 (1), 13-36, 2003 | 1098 | 2003 |
| Agreeable fancy or disagreeable truth? Reconciling self-enhancement and self-verification. WB Swann Jr, BW Pelham, DS Krull Journal of personality and social psychology 57 (5), 782, 1989 | 919 | 1989 |
| Allure of negative feedback: self-verification strivings among depressed persons. WB Swann, RM Wenzlaff, DS Krull, BW Pelham Journal of abnormal psychology 101 (2), 293, 1992 | 675 | 1992 |
| Non-conscious forms of system justification: Implicit and behavioral preferences for higher status groups JT Jost, BW Pelham, MR Carvallo Journal of Experimental Social Psychology 38 (6), 586-602, 2002 | 627 | 2002 |
| Why Susie sells seashells by the seashore: Implicit egotism and major life decisions. BW Pelham, MC Mirenberg, JT Jones Journal of personality and social psychology 82 (4), 469, 2002 | 551 | 2002 |
| What lies beneath: Parenting style and implicit self-esteem T DeHart, BW Pelham, H Tennen Journal of experimental social psychology 42 (1), 1-17, 2006 | 528 | 2006 |
| Two roads to positive regard: Implicit and explicit self-evaluation and culture JJ Hetts, M Sakuma, BW Pelham Journal of experimental social psychology 35 (6), 512-559, 1999 | 441 | 1999 |
| On confidence and consequence: the certainty and importance of self-knowledge. BW Pelham Journal of personality and social psychology 60 (4), 518, 1991 | 420 | 1991 |
| How do I love thee? Let me count the Js: implicit egotism and interpersonal attraction. JT Jones, BW Pelham, M Carvallo, MC Mirenberg Journal of personality and social psychology 87 (5), 665, 2004 | 416 | 2004 |
| Of thoughts unspoken: Social inference and the self-regulation of behavior. DT Gilbert, DS Krull, BW Pelham Journal of personality and social psychology 55 (5), 685, 1988 | 415 | 1988 |
| The easy path from many to much: The numerosity heuristic BW Pelham, TT Sumarta, L Myaskovsky Cognitive Psychology 26 (2), 103-133, 1994 | 380 | 1994 |
| Name letter preferences are not merely mere exposure: Implicit egotism as self-regulation JT Jones, BW Pelham, MC Mirenberg, JJ Hetts Journal of Experimental Social Psychology 38 (2), 170-177, 2002 | 365 | 2002 |
| The waxing and waning of the social self: Assimilation and contrast in social comparison. BW Pelham, JO Wachsmuth Journal of personality and social psychology 69 (5), 825, 1995 | 355 | 1995 |
| Change through paradox: Using self-verification to alter beliefs. WB Swann, BW Pelham, TR Chidester Journal of personality and social psychology 54 (2), 268, 1988 | 255 | 1988 |
| Implicit egotism BW Pelham, M Carvallo, JT Jones Current Directions in Psychological Science 14 (2), 106-110, 2005 | 250 | 2005 |
| Who wants out when the going gets good? Psychological investment and preference for self-verifying college roommates WB Swann Jr, B Pelham Self and Identity 1 (3), 219-233, 2002 | 250 | 2002 |
| Self-investment and self-esteem: Evidence for a Jamesian model of self-worth. BW Pelham Journal of Personality and Social Psychology 69 (6), 1141, 1995 | 239 | 1995 |
| Conducting research in psychology: Measuring the weight of smoke BW Pelham, H Blanton Sage Publications, 2018 | 223 | 2018 |