| Platforms in the peer-to-peer sharing economy J Wirtz, KKF So, MA Mody, SQ Liu, HEH Chun Journal of Service Management 30 (4), 452-483, 2019 | 510 | 2019 |
| Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth AB Eisingerich, HEH Chun, Y Liu, HM Jia, SJ Bell Journal of Consumer Psychology 25 (1), 120-128, 2015 | 478 | 2015 |
| Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction M Giebelhausen, HEH Chun, JJ Cronin Jr, GTM Hult Journal of Marketing 80 (4), 56-71, 2016 | 168 | 2016 |
| Affective forecasting and self-control: Why anticipating pride wins over anticipating shame in a self-regulation context VM Patrick, HEH Chun, DJ MacInnis Journal of Consumer Psychology 19 (3), 537-545, 2009 | 167 | 2009 |
| Service Firm Performance Transparency How, When, and Why Does It Pay Off? Y Liu, AB Eisingerich, S Auh, O Merlo, HEH Chun Journal of Service Research 18 (4), 451-467, 2015 | 129 | 2015 |
| Savoring an upcoming experience affects ongoing and remembered consumption enjoyment HEH Chun, K Diehl, DJ MacInnis Journal of Marketing 81 (3), 96-110, 2017 | 112 | 2017 |
| Consumer mindsets and self-enhancement: Signaling versus learning P Mathur, HEH Chun, D Maheswaran Journal of Consumer Psychology 26 (1), 142-152, 2016 | 98 | 2016 |
| Strategic benefits of low fit brand extensions: When and why? HEH Chun, CW Park, AB Eisingerich, DJ MacInnis Journal of Consumer Psychology 25 (4), 577-595, 2015 | 94 | 2015 |
| Understanding hope and its implications for consumer behavior: I hope, therefore I consume DJ MacInnis, HE Chun Foundations and Trends in Marketing 1 (2), 97-188, 2007 | 87 | 2007 |
| A sense of things to come: Future research directions in sensory marketing RS Elder, NZ Aydinoglu, V Barger, C Caldara, HE Chun, CJ Lee, GS Mohr, ... Sensory Marketing, 361-376, 2011 | 84 | 2011 |
| Making Prudent vs. Impulsive Choices: The Role of Anticipated Shame and Guilt on Consumer Self-Control. HE Chun, VM Patrick, DJ MacInnis Advances in Consumer Research 34, 2007 | 64 | 2007 |
| Two-directional convergence of platform and pipeline business models M Mody, J Wirtz, KK Fung So, HHE Chun, SQ Liu Journal of Service Management 31 (4), 693-721, 2020 | 49 | 2020 |
| The warm glow of restaurant checkout charity M Giebelhausen, B Lawrence, HEH Chun, L Hsu Cornell Hospitality Quarterly 58 (4), 329-341, 2017 | 48 | 2017 |
| Reversing the green backlash in services: credible competitors help large companies go green HE Helen Chun, M Giebelhausen Journal of Service Management 23 (3), 400-415, 2012 | 42 | 2012 |
| Doing good while behaving badly: Checkout charity process mechanisms M Giebelhausen, B Lawrence, HEH Chun Journal of Business Ethics 172, 133-149, 2021 | 27 | 2021 |
| Free drink or free mug? Managing service experience with experiential vs. material complimentary gifts HEH Chun, YW Hiang Service Science 8 (2), 184-202, 2016 | 19 | 2016 |
| Cold anticipated regret versus hot experienced regret: why consumers fail to regret unhealthy consumption HEH Chun, J Park, M Thomas Journal of the Association for Consumer Research 4 (2), 125-135, 2019 | 12 | 2019 |
| Replicating and extending our understanding of how managers can adjust the “Warm Glow Thermostat” M Giebelhausen, HEH Chun Cornell Hospitality Quarterly 58 (2), 122-133, 2017 | 12 | 2017 |
| Guiding the Guest Experience HE Chun The Cornell School of Hotel Administration on Hospitality: Cutting Edge …, 2011 | 9 | 2011 |
| Matching digital companions with customers: The role of perceived similarity K Gelbrich, A Kerath, HEH Chun Psychology & Marketing 40 (11), 2291-2305, 2023 | 7 | 2023 |
Debbie MacInnisMarshall School of Business University of Southern Californiausc.edu의 이메일 확인됨