| Constantinides E, Fountain S.(2008),“Web 2.0: Conceptual Foundations and Marketing Issues” E Constantinides, S Fountain Journal of direct, data and digital marketing practice 9 (3), 231-244, 2008 | 2442 | 2008 |
| Influencing the online consumer's behavior: the Web experience E Constantinides Internet Research 14 (2), 111-126, 2004 | 1481 | 2004 |
| The marketing mix revisited: towards the 21st century marketing E Constantinides Journal of Marketing Management 22 (3-4), 407-438, 2006 | 1056 | 2006 |
| Foundations of social media marketing E Constantinides Procedia-Social and behavioral sciences 148, 40-57, 2014 | 954 | 2014 |
| Potential of the social media as instruments of higher education marketing: A segmentation study E Constantinides, MC Zinck Stagno Journal of marketing for higher education 21 (1), 7-24, 2011 | 630 | 2011 |
| The 4S web-marketing mix model E Constantinides Electronic commerce research and applications 1 (1), 57-76, 2002 | 626 | 2002 |
| Social media: a new frontier for retailers? E Constantinides, CL Romero, MAG Borja European Retail Research 22, 1-28, 2009 | 444 | 2009 |
| The impact of chatbots on customer loyalty: A systematic literature review L Jenneboer, C Herrando, E Constantinides Journal of theoretical and applied electronic commerce research 17 (1), 212-229, 2022 | 257 | 2022 |
| Consumer adoption of social networking sites: implications for theory and practice C Lorenzo‐Romero, E Constantinides, MC Alarcón‐del‐Amo Journal of research in Interactive Marketing 5 (2/3), 170-188, 2011 | 238 | 2011 |
| Emotional contagion: A brief overview and future directions C Herrando, E Constantinides Frontiers in psychology 12, 712606, 2021 | 220 | 2021 |
| Higher education marketing: A study on the impact of social media on study selection and university choice E Constantinides, MCZ Stagno International journal of technology and educational marketing (IJTEM) 2 (1 …, 2012 | 208 | 2012 |
| Effects of web experience on consumer choice: a multicultural approach E Constantinides, C Lorenzo‐Romero, MA Gómez Internet research 20 (2), 188-209, 2010 | 197 | 2010 |
| Social Media/Web 2.0 as marketing parameter: An introduction E Constantinides Proceedings of 8th international congress marketing trends, 15-17, 2009 | 174 | 2009 |
| Co-creation: Customer integration in social media based product and service development C Lorenzo-Romero, E Constantinides, LA Brünink Procedia-Social and Behavioral Sciences 148, 383-396, 2014 | 154 | 2014 |
| Business reputation and social media: A primer on threats and responses IS Horn, T Taros, S Dirkes, L Hüer, M Rose, R Tietmeyer, ... Journal of direct, data and digital marketing practice 16, 193-208, 2015 | 138 | 2015 |
| Social media marketing as a branding strategy in extraordinary times: Lessons from the COVID-19 pandemic SI Dubbelink, C Herrando, E Constantinides Sustainability 13 (18), 10310, 2021 | 124 | 2021 |
| Impact of online product reviews on purchasing decisions E Constantinides, NI Holleschovsky 12th International Conference on Web Information Systems and Technologies …, 2016 | 122* | 2016 |
| The impact of Web Experience on Virtual Buying Behaviour: An Empirical Study E Constantinides, P Geurts Journal of Customer Behaviour 4 (3), 307-335, 2005 | 87 | 2005 |
| Identification of influence in social media communities W Vollenbroek, S De Vries, E Constantinides, P Kommers International Journal of Web Based Communities 4 10 (3), 280-297, 2014 | 82 | 2014 |
| Social networking sites as business tool: a study of user behavior E Constantinides, C Lorenzo-Romero, MC Alarcón-del-Amo Business Process Management: theory and applications, 221-240, 2013 | 77 | 2013 |
Sjoerd de VriesTwente University, UAS NHL Hogeschoolutwente.nl의 이메일 확인됨