| What messages to post? Evaluating the popularity of social media communications in business versus consumer markets K Swani, GR Milne, BP Brown, AG Assaf, N Donthu Industrial Marketing Management 62, 77-87, 2017 | 490 | 2017 |
| Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications K Swani, BP Brown, GR Milne Industrial marketing management 43 (5), 873-881, 2014 | 480 | 2014 |
| Spreading the word through likes on Facebook: Evaluating the message strategy effectiveness of Fortune 500 companies K Swani, G Milne, B P. Brown Journal of Research in Interactive Marketing 7 (4), 269-294, 2013 | 411 | 2013 |
| When do B2B brands influence the decision making of organizational buyers? An examination of the relationship between purchase risk and brand sensitivity BP Brown, AR Zablah, DN Bellenger, WJ Johnston International Journal of Research in Marketing 28 (3), 194-204, 2011 | 218 | 2011 |
| The relative importance of brands in modified rebuy purchase situations AR Zablah, BP Brown, N Donthu International Journal of Research in Marketing 27 (3), 248-260, 2010 | 207 | 2010 |
| What factors influence buying center brand sensitivity? BP Brown, AR Zablah, DN Bellenger, N Donthu Industrial marketing management 41 (3), 508-520, 2012 | 165 | 2012 |
| The untapped potential of B2B advertising: A literature review and future agenda K Swani, BP Brown, SM Mudambi Industrial Marketing Management 89, 581-593, 2020 | 89 | 2020 |
| The implications of business-to-business and consumer market differences for B2B branding strategy BP Brown, DN Bellenger, WJ Johnston Journal of business market management 1, 209-230, 2007 | 84 | 2007 |
| A model of product‐to‐service brand extension success factors in B2B buying contexts B Brown, C Sichtmann, M Musante Journal of Business & Industrial Marketing 26 (3), 202-210, 2011 | 70 | 2011 |
| The role of mentoring in promoting organizational commitment among black managers: An evaluation of the indirect effects of racial similarity and shared racial perspectives BP Brown, AR Zablah, DN Bellenger Journal of Business Research 61 (7), 732-738, 2008 | 68 | 2008 |
| Perceived globalness and localness in B2B brands: A co-branding perspective M Mohan, BP Brown, C Sichtmann, K Schoefer Industrial Marketing Management 72, 59-70, 2018 | 64 | 2018 |
| Top management attention to trade shows and firm performance: A relationship marketing perspective BP Brown, M Mohan, DE Boyd Journal of Business Research 81, 40-50, 2017 | 62 | 2017 |
| The relative influence of functional versus imagery beliefs on brand sensitivity in B2B professional services R Casidy, MW Nyadzayo, M Mohan, B Brown Industrial Marketing Management 72, 26-36, 2018 | 61 | 2018 |
| Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets JL Ferguson, BP Brown, WJ Johnston Journal of Business Research 72, 80-92, 2017 | 54 | 2017 |
| Brand skill: linking brand functionality with consumer-based brand equity M Mohan, FR Jiménez, BP Brown, C Cantrell Journal of Product & Brand Management 26 (5), 477-491, 2017 | 46 | 2017 |
| Fortune 500 companies' use of twitter communications: A comparison between product and service tweets. K Swani, GR Milne, C Cromer, BP Brown International journal of integrated marketing communications 5 (2), 2013 | 41 | 2013 |
| Marketing control rights and their distribution within technology licensing agreements: a real options perspective DE Boyd, BP Brown Journal of the Academy of Marketing Science 40, 659-672, 2012 | 24 | 2012 |
| The effectiveness of social media messages in organizational buying contexts K Swani, BP Brown | 22 | 2011 |
| A conceptualization of corporate social (ir) responsibility and moral intensity in the supply chain J Ferguson, B Brown, DE Boyd Journal of Business & Industrial Marketing 35 (3), 602-611, 2020 | 21 | 2020 |
| Sizing up the retailer brand implementation gap and its effects on brand-building outcomes JL Ferguson, BP Brown Journal of Brand Management 19, 391-404, 2012 | 9 | 2012 |
Alex R. ZablahDepartment Head & Gerber/Taylor Professor of Marketing, University of Tennesseeutk.edu의 이메일 확인됨
