| Social media peer communication and impacts on purchase intentions: A consumer socialization framework X Wang, C Yu, Y Wei Journal of Interactive Marketing 26 (4), 198-208, 2012 | 1753 | 2012 |
| Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality A Poddar, N Donthu, Y Wei Journal of Business Research 62 (4), 441-450, 2009 | 482 | 2009 |
| Global brand equity model: combining customer‐based with product‐market outcome approaches H Wang, Y Wei, C Yu Journal of Product & Brand Management, 2008 | 225 | 2008 |
| The power of many: an assessment of managing internet group purchasing Y Wei, DW Straub, A Poddar Journal of Electronic Commerce Research 12 (1), 19, 2011 | 109 | 2011 |
| Understanding salespeople's learning experiences through blogging: a sociaal learning approach M Rollins, D Nickell, Y Wei Industrial Marketing Management 43 (6), 1063-1069, 2014 | 83 | 2014 |
| Volunteerism of older adults in the United States Y Wei, N Donthu, KL Bernhardt International Review on Public and Nonprofit Marketing 9 (1), 1-18, 2012 | 61 | 2012 |
| How do reference groups influence self-brand connections among Chinese consumers? Y Wei, C Yu Journal of Advertising 41 (2), 39-54, 2012 | 60 | 2012 |
| Increasing job performance and reducing turnover: An examination of female Chinese salespeople BN Rutherford, Y Wei, JK Park, WM Hur Journal of Marketing Theory and Practice 20 (4), 423-436, 2012 | 54 | 2012 |
| Effects of cognitive age, dispositional time perceptions, and time view manipulations on product attribute evaluations Y Wei, N Donthu, KL Bernhardt Journal of Business Research 66 (11), 2171-2177, 2013 | 49 | 2013 |
| Does consumer ethnocentrism affect purchase intentions of Chinese consumers? Mediating effect of brand sensitivity and moderating effect of product cues Y Wei Journal of Asia Business Studies 3 (1), 54-67, 2008 | 47 | 2008 |
| Materialism of mature consumers in China and USA: a cross-cultural study Y Wei, S Talpade Journal of International Business and Cultural Studies 2, 1, 2010 | 32 | 2010 |
| An Evaluation of the Consumer Ethnocentric Scale (CETSCALE) Among Chinese Consumers. Y Wei, B Wright, H Wang, C Yu International Journal of Global Management Studies 1 (1), 2009 | 25 | 2009 |
| Does Micro-Blogging Lead to a More Positive Attitude Toward a Brand?—A Perspective of Cultivation Theory Y Wei, FS McIntyre, D Straub Journal of Promotion Management 26 (4), 504-523, 2020 | 24 | 2020 |
| Effects of relationship benefits and relationship proneness on relationship outcomes: a three-country comparison Y Wei, FS McIntyre, R Soparnot Journal of Strategic Marketing 23 (5), 436-456, 2015 | 24 | 2015 |
| COGNAC consumption: A comparative study on American and Chinese consumers L Song, Y Wei, BJ Bergiel Wine Economics and Policy 7 (1), 24-34, 2018 | 16 | 2018 |
| Effects of consumer weight level and advertising appeals on consumer attitude toward food and advertisements Y Wei, M Rickard, C Brown Journal of Food Products Marketing 21 (4), 426-441, 2015 | 16 | 2015 |
| Are Chinese consumers created equally relational? Y Wei, Z Li, J Burton, J Haynes Management Research Review 36 (1), 50-65, 2012 | 12 | 2012 |
| Learning by Blogging: Understanding Salespeople's Learning Experiences on Social Media M Rollins, J Wei, D Nickell 2014 47th Hawaii International Conference on System Sciences, 1656-1665, 2014 | 8 | 2014 |
| Future Orientation, chronological age and product attributes preference Y Wei | 8 | 2007 |
| Effects of parental cultural capital on purchase intention of cognac Y Wei, B Bergiel, L Song International Journal of Wine Business Research, 2019 | 7 | 2019 |