| Does sample size matter in qualitative research?: A review of qualitative interviews in IS research B Marshall, P Cardon, A Poddar, R Fontenot Journal of computer information systems 54 (1), 11-22, 2013 | 4254 | 2013 |
| Web site customer orientations, Web site quality, and purchase intentions: The role of Web site personality A Poddar, N Donthu, Y Wei Journal of Business research 62 (4), 441-450, 2009 | 482 | 2009 |
| To share and protect: Using regulatory focus theory to examine the privacy paradox of consumers’ social media engagement and online privacy protection behaviors J Mosteller, A Poddar Journal of Interactive Marketing 39 (1), 27-38, 2017 | 208 | 2017 |
| Exploring the Robin Hood effect: Moral profiteering motives for purchasing counterfeit products A Poddar, J Foreman, SS Banerjee, PS Ellen Journal of Business Research 65 (10), 1500-1506, 2012 | 135 | 2012 |
| Problematic customers and turnover intentions of customer service employees A Poddar, R Madupalli Journal of Services Marketing 26 (7), 551-559, 2012 | 119 | 2012 |
| The power of many: an assessment of managing internet group purchasing Y Wei, DW Straub, A Poddar Journal of Electronic Commerce Research 12 (1), 19, 2011 | 109 | 2011 |
| Problematic customers and customer service employee retaliation R Kumar Madupalli, A Poddar Journal of services marketing 28 (3), 244-255, 2014 | 105 | 2014 |
| Consumers' rules of engagement in online information exchanges A Poddar, J Mosteller, PS Ellen Journal of Consumer Affairs 43 (3), 419-448, 2009 | 92 | 2009 |
| Using typologies to interpret study abroad preferences of American business students: Applying a tourism framework to international education PW Cardon, B Marshall, A Poddar Journal of Education for Business 86 (2), 111-118, 2011 | 35 | 2011 |
| The performance implications of planning, implementation, and evolution of firms' customer and competitor orientations J Foreman, N Donthu, S Henson, A Poddar Journal of Marketing Theory and Practice 22 (4), 349-366, 2014 | 32 | 2014 |
| False advertising or slander? Using location based tweets to assess online rating-reliability A Poddar, S Banerjee, K Sridhar Journal of Business Research 99, 390-397, 2019 | 30 | 2019 |
| Virtual teamwork training: factors influencing the acceptance of collaboration technology J Godin, L Leader, N Gibson, B Marshall, A Poddar, PW Cardon International Journal of Information and Communication Technology 10 (1), 5-23, 2017 | 25 | 2017 |
| Drivers of trade promotion receptiveness: The role of relationship and trade promotion satisfaction A Poddar, N Donthu, A Parvatiyar Journal of Marketing Theory and Practice 21 (1), 45-56, 2013 | 17 | 2013 |
| CONTINUOUS ADDITIVE PEER REVIEW: A NEW SYSTEM TO CONTROL SOCIAL LOAFING IN GROUP PROJECTS. A Poddar Journal for Advancement of Marketing Education 17, 2010 | 17 | 2010 |
| Measuring intangible effects of m‐coupon campaigns on non‐redeemers S Banerjee, A Poddar, S Yancey, D McDowell Journal of Research in Interactive Marketing 5 (4), 258-275, 2011 | 16 | 2011 |
| Improving trade promotions through virtual forward buying A Poddar, N Donthu Journal of Business & Industrial Marketing 28 (1), 16-28, 2013 | 15 | 2013 |
| Imperfect recall: The impact of composite spending information disclosure on credit card spending A Poddar, C M Ellis, T Ozcan Journal of Consumer Policy 38, 93-104, 2015 | 13 | 2015 |
| Foreign or domestic: who provides better customer service? A Poddar, T Ozcan, RK Madupalli Journal of Services Marketing 29 (2), 124-136, 2015 | 12 | 2015 |
| What do we know about trade promotions? Contributions, limitations, and further research A Poddar, N Donthu Journal of Promotion Management 17 (2), 183-206, 2011 | 11 | 2011 |
| The mandatory internal role-play sales competition: effects on classroom efficiency and sales career intent A Johnson, MJ Billups, A Poddar Marketing Education Review 32 (1), 54-64, 2022 | 9 | 2022 |
Peter W. CardonUniversity of Southern Californiamarshall.usc.edu의 이메일 확인됨
