| Corporate social responsibility, customer satisfaction, and market value X Luo, CB Bhattacharya Journal of marketing 70 (4), 1-18, 2006 | 5313 | 2006 |
| Internationalization and the performance of born-global SMEs: the mediating role of social networks L Zhou, W Wu, X Luo Journal of international business studies 38, 673-690, 2007 | 1693 | 2007 |
| The debate over doing good: Corporate social performance, strategic marketing levers, and firm-idiosyncratic risk X Luo, CB Bhattacharya Journal of marketing 73 (6), 198-213, 2009 | 1279 | 2009 |
| Frontiers: Machines vs. humans: The impact of artificial intelligence chatbot disclosure on customer purchases X Luo, S Tong, Z Fang, Z Qu Marketing Science 38 (6), 937-947, 2019 | 1125 | 2019 |
| Social media and firm equity value X Luo, J Zhang, W Duan Information Systems Research 24 (1), 146-163, 2013 | 889 | 2013 |
| Neglected outcomes of customer satisfaction X Luo, C Homburg Journal of marketing 71 (2), 133-149, 2007 | 878 | 2007 |
| Cross-functional “coopetition”: The simultaneous role of cooperation and competition within firms X Luo, RJ Slotegraaf, X Pan Journal of marketing 70 (2), 67-80, 2006 | 825 | 2006 |
| How does shopping with others influence impulsive purchasing? X Luo Journal of Consumer psychology 15 (4), 288-294, 2005 | 791 | 2005 |
| Trust production and privacy concerns on the Internet: A framework based on relationship marketing and social exchange theory X Luo Industrial marketing management 31 (2), 111-118, 2002 | 791 | 2002 |
| Uses and gratifications theory and e-consumer behaviors: A structural equation modeling study X Luo Journal of Interactive advertising 2 (2), 34-41, 2002 | 675 | 2002 |
| Corporate social performance, analyst stock recommendations, and firm future returns X Luo, H Wang, S Raithel, Q Zheng Strategic Management Journal 36 (1), 123-136, 2015 | 629 | 2015 |
| Integrating customer orientation, corporate entrepreneurship, and learning orientation in organizations-in-transition: an empirical study SS Liu, X Luo, YZ Shi International journal of research in marketing 19 (4), 367-382, 2002 | 516 | 2002 |
| Evaluating the profitability and marketability efficiency of large banks: An application of data envelopment analysis X Luo Journal of Business research 56 (8), 627-635, 2003 | 463 | 2003 |
| Mobile ad effectiveness: Hyper-contextual targeting with crowdedness M Andrews, X Luo, Z Fang, A Ghose Marketing Science 35 (2), 218-233, 2016 | 460 | 2016 |
| Quantifying the long-term impact of negative word of mouth on cash flows and stock prices X Luo Marketing Science 28 (1), 148-165, 2009 | 460 | 2009 |
| Mobile targeting X Luo, M Andrews, Z Fang, CW Phang Management Science 60 (7), 1738-1756, 2014 | 444 | 2014 |
| Working with rivals: The impact of competitor alliances on financial performance X Luo, A Rindfleisch, DK Tse Journal of marketing research 44 (1), 73-83, 2007 | 431 | 2007 |
| Personalized mobile marketing strategies S Tong, X Luo, B Xu Journal of the Academy of Marketing Science 48, 64-78, 2020 | 418 | 2020 |
| Geo-conquesting: Competitive locational targeting of mobile promotions NM Fong, Z Fang, X Luo Journal of Marketing Research 52 (5), 726-735, 2015 | 408 | 2015 |
| Market-oriented organizations in an emerging economy: A study of missing links SS Liu, X Luo, YZ Shi Journal of Business Research 56 (6), 481-491, 2003 | 358 | 2003 |
