| The impact of online reviews on hotel booking intentions and perception of trust BA Sparks, V Browning Tourism management 32 (6), 1310-1323, 2011 | 2364 | 2011 |
| Customer engagement with tourism brands: Scale development and validation KKF So, C King, B Sparks Journal of Hospitality & Tourism Research 38 (3), 304-329, 2014 | 1048 | 2014 |
| Planning a wine tourism vacation? Factors that help to predict tourist behavioural intentions B Sparks Tourism management 28 (5), 1180-1192, 2007 | 989 | 2007 |
| Application of fairness theory to service failures and service recovery JR McColl-Kennedy, BA Sparks Journal of service research 5 (3), 251-266, 2003 | 972 | 2003 |
| The role of customer engagement in building consumer loyalty to tourism brands KKF So, C King, BA Sparks, Y Wang Journal of Travel Research 55 (1), 64-78, 2016 | 966 | 2016 |
| Chinese outbound tourists: Understanding their attitudes, constraints and use of information sources B Sparks, GW Pan Tourism management 30 (4), 483-494, 2009 | 771 | 2009 |
| Online travel reviews as persuasive communication: The effects of content type, source, and certification logos on consumer behavior BA Sparks, HE Perkins, R Buckley Tourism management 39, 1-9, 2013 | 748 | 2013 |
| Evaluative and relational influences on service loyalty K Butcher, B Sparks, F O’Callaghan International Journal of Service Industry Management 12 (4), 310-327, 2001 | 703 | 2001 |
| Justice strategy options for increased customer satisfaction in a services recovery setting BA Sparks, JR McColl-Kennedy Journal of Business Research 54 (3), 209-218, 2001 | 665 | 2001 |
| Responding to negative online reviews: The effects of hotel responses on customer inferences of trust and concern BA Sparks, KKF So, GL Bradley Tourism Management 53, 74-85, 2016 | 640 | 2016 |
| The influence of customer brand identification on hotel brand evaluation and loyalty development KKF So, C King, BA Sparks, Y Wang International journal of hospitality management 34, 31-41, 2013 | 553 | 2013 |
| Service quality management in hospitality, tourism, and leisure C Mok, B Sparks, J Kadampully Routledge, 2013 | 454 | 2013 |
| The influence of online reviews on consumers' attributions of service quality and control for service standards in hotels V Browning, KKF So, B Sparks Journal of Travel & Tourism Marketing 30 (1-2), 23-40, 2013 | 405 | 2013 |
| Complaining in cyberspace: The motives and forms of hotel guests' complaints online BA Sparks, V Browning Journal of Hospitality Marketing & Management 19 (7), 797-818, 2010 | 404 | 2010 |
| Restaurants and the tourist market B Sparks, J Bowen, S Klag International Journal of Contemporary Hospitality Management 15 (1), 6-13, 2003 | 378 | 2003 |
| A “Triple A” typology of responding to negative consumer-generated online reviews BA Sparks, GL Bradley Journal of Hospitality & Tourism Research 41 (6), 719-745, 2017 | 306 | 2017 |
| Enhancing customer relationships with retail service brands: The role of customer engagement KKF So, C King, BA Sparks, Y Wang Journal of Service Management 27 (2), 170-193, 2016 | 301 | 2016 |
| Stakeholder reactions to company crisis communication and causes LM McDonald, B Sparks, AI Glendon Public Relations Review 36 (3), 263-271, 2010 | 294 | 2010 |
| The role of gender in reactions to service failure and recovery JR McColl-Kennedy, CS Daus, BA Sparks Journal of service research 6 (1), 66-82, 2003 | 282 | 2003 |
| Technology readiness and customer satisfaction with travel technologies: A cross-country investigation Y Wang, KKF So, BA Sparks Journal of Travel Research 56 (5), 563-577, 2017 | 276 | 2017 |
Janet R. McColl-KennedyProfessor of Marketing, The University of Queensland, University of Cambridgebusiness.uq.edu.au의 이메일 확인됨