| Managing value co-creation in the tourism industry F Cabiddu, TW Lui, G Piccoli Annals of Tourism Research 42, 86-107, 2013 | 538 | 2013 |
| Social media affordances: Enabling customer engagement F Cabiddu, M De Carlo, G Piccoli Annals of Tourism Research 48, 175-192, 2014 | 414 | 2014 |
| Inside your social media ring: How to optimize online corporate reputation PB Floreddu, F Cabiddu, R Evaristo Business Horizons 57 (6), 737-745, 2014 | 196 | 2014 |
| Social media communication strategies PB Floreddu, F Cabiddu Journal of Services Marketing 30 (5), 490-503, 2016 | 176 | 2016 |
| Leading digital transformation through an Agile Marketing Capability: the case of Spotahome L Moi, F Cabiddu Journal of Management and Governance 25 (4), 1145-1177, 2021 | 104 | 2021 |
| Toxic collaborations: Co-destroying value in the B2B context F Cabiddu, F Moreno, L Sebastiano Journal of Service Research 22 (3), 241-255, 2019 | 104 | 2019 |
| Fostering corporate sustainability in tourism management through social values within collective value co-creation processes R Cannas, G Argiolas, F Cabiddu Journal of sustainable tourism 27 (1), 139-155, 2019 | 77 | 2019 |
| What's in it for me? Capital, value and co-creation practices S Lombardo, F Cabiddu Industrial Marketing Management 61, 155-169, 2017 | 59 | 2017 |
| An agile marketing capability maturity framework L Moi, F Cabiddu Tourism management 86, 104347, 2021 | 56 | 2021 |
| Why do users trust algorithms? A review and conceptualization of initial trust and trust over time F Cabiddu, L Moi, G Patriotta, DG Allen European management journal 40 (5), 685-706, 2022 | 55 | 2022 |
| What does it matter for trust of green consumers? An application to German electricity market A Mezger, P Cabanelas, F Cabiddu, K Rüdiger Journal of Cleaner Production 242, 118484, 2020 | 45 | 2020 |
| Active seniors perceived value within digital museum transformation C Traboulsi, M Frau, F Cabiddu The TQM Journal 30 (5), 530-553, 2018 | 43 | 2018 |
| Sustainable development and consumption: The role of trust for switching towards green energy A Mezger, P Cabanelas, MJ López‐Miguens, F Cabiddu, K Rüdiger Business Strategy and the Environment 29 (8), 3598-3610, 2020 | 35 | 2020 |
| Comportamento del consumatore e scelte strategiche delle imprese: il ruolo del contesto F Cabiddu FrancoAngeli, 2007 | 31 | 2007 |
| Navigating a global pandemic crisis through marketing agility: evidence from Italian B2B firms L Moi, F Cabiddu Journal of Business & Industrial Marketing 37 (10), 2022-2035, 2022 | 30 | 2022 |
| Disentangling the strategic use of social media in the insurance industry: A value co-creation perspective M Castriotta, PB Floreddu, MC Di Guardo, F Cabiddu Social media in strategic management 11, 63-86, 2013 | 28 | 2013 |
| When multiple actors' online interactions lead to value co-destruction: an explorative case study M Frau, F Cabiddu, F Muscas Diverse methods in customer relationship marketing and management, 163-180, 2018 | 24 | 2018 |
| Managing online reputation: The role of social media in insurance industry PB Floreddu, F Cabiddu Academy of Management Annual Meeting Proceedings 17040, 1-36, 2014 | 22* | 2014 |
| How emotions impact the interactive value formation process during problematic social media interactions M Frau, F Cabiddu, L Frigau, P Tomczyk, F Mola Journal of Research in Interactive Marketing 17 (5), 773-793, 2023 | 16 | 2023 |
| Analysing the intellectual structure of e-service research MC Di Guardo, M Galvagno, F Cabiddu International Journal of E-Services and Mobile Applications (IJESMA) 4 (2 …, 2012 | 16 | 2012 |
Ludovica MoiTenure Track Assistant Professor (RTT), Department of Economics and Business, University of Cagliariunica.it의 이메일 확인됨