| Picking your brains: Where and how neuroscience tools can enhance marketing research L Alvino, L Pavone, A Abhishta, H Robben Frontiers in neuroscience 14, 577666, 2020 | 143 | 2020 |
| Investigating the antecedents of consumer behavioral intention for sustainable fashion products: Evidence from a large survey of Italian consumers RM Dangelico, L Alvino, L Fraccascia Technological Forecasting and Social Change 185, 122010, 2022 | 131 | 2022 |
| Towards a better understanding of consumer behavior: marginal utility as a parameter in neuromarketing research L Alvino, E Constantinides, M Franco International Journal of Marketing Studies 10 (1), 90-106, 2018 | 62 | 2018 |
| Which wine do you prefer? An analysis on consumer behaviour and brain activity during a wine tasting experience L Alvino, R van der Lubbe, RAM Joosten, E Constantinides Asia Pacific Journal of Marketing and Logistics 32 (5), 1149-1170, 2019 | 51 | 2019 |
| This is not my jam: an Italian choice experiment on the influence of typical product attributes on consumers’ willingness to pay F Boccia, L Alvino, D Covino Nutrition & Food Science, 2023 | 34 | 2023 |
| Consumer neuroscience: Attentional preferences for wine labeling reflected in the posterior contralateral negativity L Alvino, E Constantinides, RHJ Van der Lubbe Frontiers in psychology 12, 688713, 2021 | 18 | 2021 |
| The decision-making process between rationality and emotions L Alvino, M Franco International Journal of Scientific Research and Management 5 (09), 7074-7092, 2017 | 18 | 2017 |
| How can we improve consumer behaviour research? A critical literature review on the contributions and the limitations of Consumer Neuroscience L Alvino IBIMA Conference (33rd), 5947-5953, 2019 | 15 | 2019 |
| Investigating the global socio-economic benefits of satellite industry and remote sensing applications A Letizia, S Marino, U Ahmad, A Alvino IBIMA Publishing 10 (3), 475-480, 2019 | 11* | 2019 |
| Investigating individual preferences and brain activity in a wine tasting experience: a neuromarketing approach L Alvino, RHJ van der Lubbe, E Constantinides 2018 Global Marketing Conference: Tokyo, Japan, 559-564, 2018 | 6 | 2018 |
| Consumer Neuroscience: New directions in predicting consumers' behavior and their preferences for product characteristics L Alvino Università degli studi del Molise, 2018 | 5 | 2018 |
| The relevance of reducing Veress needle overshooting T Horeman-Franse, R Postema, T Fischer, J Calleja-Agius, C Camenzuli, ... Scientific Reports, 2023 | 3 | 2023 |
| Creating a circular healthcare economy: Circular strategies for a sustainable healthcare B van Straten, L Alvino, T Horeman TU Delft OPEN Textbooks, 2023 | 2 | 2023 |
| Investigating the adoption of neuroscience technology among marketing professionals: A survey on the intention to use neuromarketing tools A Letizia, H Carolina, L Agata, H Céline, R Henry Proceedings of the European Marketing Academy, 2023 | 1* | 2023 |
| New frontiers in neuromarketing research: Benefit and potential applications of GRAIL L Alvino, L Pavone, H Robben Proceedings of 49th European Marketing Academy, Budapest, Hungary, 2020 | 1 | 2020 |
| Discovering the art of advertising using neuromarketing: a literature review on physiological and neurophysiological measures of ads L Alvino, C Herrando, E Constantinides International Journal of Internet Marketing and Advertising 21 (3-4), 297-330, 2024 | | 2024 |
| Determinants of Sustainable Footwear Consumption: A Cross-Country Comparison V Schiaroli, L Fraccascia, L Alvino, RM Dangelico WAYS FORWARD TO PROMOTE RESOURCE EQUITY: THE ROLE OF CLEANER PRODUCTION AND …, 2023 | | 2023 |
| Journal of Neuroscience, Psychology, and Economics H Akhtar, L Alvino, S Berezka, S Bhattacharya, C Bi, M Boksem, ... | | 2022 |
| The Impact of Brand Recognition on Perceived Quality and Willingness to Buy for Dairy Products L Alvino, B Anouk 34th IBIMA Conference: 13-14 November 2019 Madrid, Spain, 12171-12180, 2019 | | 2019 |
| 3.4. Research Article 4 Brand Name and Label Design Effect: A Neuroscientific Exploration of Attentional Preferences through EEG and Sentiment Analysis E Barbierato, L Alvino, H Kizgin, RHJ Van der Lubbe, I Bernetti How extrinsic cues influence wine quality perception, 182, 0 | | |
Henry RobbenProfessor of Marketing, Nyenrode Business Universitynyenrode.nl의 이메일 확인됨