| Impulse buying and variety seeking: A trait-correlates perspective P Sharma, B Sivakumaran, R Marshall Journal of Business research 63 (3), 276-283, 2010 | 833 | 2010 |
| Exploring customer loyalty following service recovery: The mediating effects of trust and emotions T DeWitt, DT Nguyen, R Marshall Journal of service research 10 (3), 269-281, 2008 | 711 | 2008 |
| Measuring brand power: validating a model for optimizing brand equity W Bong Na, R Marshall, K Lane Keller Journal of product & brand management 8 (3), 170-184, 1999 | 370 | 1999 |
| General theory of cultures' consequences on international tourism behavior AG Woodside, SY Hsu, R Marshall Journal of Business Research 64 (8), 785-799, 2011 | 274 | 2011 |
| Emic and etic interpretations of engagement with a consumer-to-consumer online auction site E Abdul-Ghani, KF Hyde, R Marshall Journal of business research 64 (10), 1060-1066, 2011 | 255 | 2011 |
| Critical tests of multiple theories of cultures’ consequences: Comparing the usefulness of models by Hofstede, Inglehart and Baker, Schwartz, Steenkamp, as well as GDP and … SY Hsu, AG Woodside, R Marshall Journal of Travel Research 52 (6), 679-704, 2013 | 207 | 2013 |
| Adding co-creation as an antecedent condition leading to trust in business-to-business relationships D Franklin, R Marshall Industrial Marketing Management 77, 170-181, 2019 | 165 | 2019 |
| Show you care: initiating co-creation in service recovery Y Xu, R Marshall, B Edvardsson, B Tronvoll Journal of service management 25 (3), 369-387, 2014 | 155 | 2014 |
| Relationship glue: customers and marketers co-creating a purchase experience E Rajah, R Marshall, I Nam Advances in Consumer Research 35, 2008 | 125 | 2008 |
| Stakeholder influence, institutional duality, and CSR involvement of MNC subsidiaries C Kim, J Kim, R Marshall, H Afzali Journal of Business Research 91, 40-47, 2018 | 123 | 2018 |
| Exploring impulse buying in services: toward an integrative framework P Sharma, B Sivakumaran, R Marshall Journal of the Academy of Marketing Science 42, 154-170, 2014 | 117 | 2014 |
| Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour P Sharma, R Marshall, P Alan Reday, W Na Journal of Marketing Management 26 (1-2), 163-180, 2010 | 116 | 2010 |
| Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework P Sharma, B Sivakumaran, R Marshall Journal of Marketing Management 26 (5-6), 473-494, 2010 | 114 | 2010 |
| Variances in levels of individualism across two cultures and three social classes R Marshall Journal of Cross-Cultural Psychology 28 (4), 490-495, 1997 | 108 | 1997 |
| The interaction of message framing and felt involvement in the context of cell phone commercials B Martin, R Marshall European Journal of marketing 33 (1/2), 206-218, 1999 | 104 | 1999 |
| Endorsement theory: How consumers relate to celebrity models R Marshall, W Na, G State, S Dueskar Journal of Advertising Research 48 (4), 564-572, 2008 | 87 | 2008 |
| COVID-19 and extremeness aversion: the role of safety seeking in travel decision making J Kim, J Park, J Lee, S Kim, H Gonzalez-Jimenez, J Lee, YK Choi, JC Lee, ... Journal of Travel Research 61 (4), 837-854, 2022 | 86 | 2022 |
| Brand power revisited: measuring brand equity in cyber‐space WB Na, R Marshall Journal of product & brand management 14 (1), 49-56, 2005 | 86 | 2005 |
| Looking beyond impulse buying: A cross-cultural and multi-domain investigation of consumer impulsiveness P Sharma, B Sivakumaran, R Marshall European Journal of Marketing 48 (5/6), 1159-1179, 2014 | 75 | 2014 |
| Price threshold and discount saturation point in Singapore R Marshall, S Bee Leng Journal of Product & Brand Management 11 (3), 147-159, 2002 | 75 | 2002 |
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