| How to conduct a bibliometric analysis: An overview and guidelines N Donthu, S Kumar, D Mukherjee, N Pandey, WM Lim Journal of business research 133, 285-296, 2021 | 7889 | 2021 |
| An examination of selected marketing mix elements and brand equity B Yoo, N Donthu, S Lee Journal of the academy of marketing science 28, 195-211, 2000 | 6695 | 2000 |
| Developing and validating a multidimensional consumer-based brand equity scale B Yoo, N Donthu Journal of business research 52 (1), 1-14, 2001 | 5671 | 2001 |
| Effects of COVID-19 on business and research N Donthu, A Gustafsson Journal of business research 117, 284-289, 2020 | 3066 | 2020 |
| Brand equity, brand preference, and purchase intent CJ Cobb-Walgren, CA Ruble, N Donthu Journal of advertising 24 (3), 25-40, 1995 | 3011 | 1995 |
| Developing a scale to measure the perceived quality of an Internet shopping site (SITEQUAL) B Yoo, N Donthu Quarterly journal of electronic commerce 2 (1), 31-45, 2001 | 2532 | 2001 |
| The internet shopper N Donthu, A Garcia Journal of advertising research 39 (3), 52-52, 1999 | 2034 | 1999 |
| Using the technology acceptance model to explain how attitudes determine Internet usage: The role of perceived access barriers and demographics CE Porter, N Donthu Journal of business research 59 (9), 999-1007, 2006 | 1636 | 2006 |
| Measuring Hofstede's five dimensions of cultural values at the individual level: Development and validation of CVSCALE B Yoo, N Donthu, T Lenartowicz Journal of international consumer marketing 23 (3-4), 193-210, 2011 | 1379 | 2011 |
| Cultural influences on service quality expectations N Donthu, B Yoo Journal of service research 1 (2), 178-186, 1998 | 1171 | 1998 |
| A longitudinal analysis of satisfaction and profitability KL Bernhardt, N Donthu, PA Kennett Journal of business research 47 (2), 161-171, 2000 | 977 | 2000 |
| Forty-five years of Journal of Business Research: A bibliometric analysis N Donthu, S Kumar, D Pattnaik Journal of business research 109, 1-14, 2020 | 879 | 2020 |
| The intensity of ethnic affiliation: A study of the sociology of Hispanic consumption R Deshpande, WD Hoyer, N Donthu journal of Consumer Research 13 (2), 214-220, 1986 | 840 | 1986 |
| Cultivating trust and harvesting value in virtual communities CE Porter, N Donthu Management Science 54 (1), 113-128, 2008 | 747 | 2008 |
| Guidelines for advancing theory and practice through bibliometric research D Mukherjee, WM Lim, S Kumar, N Donthu Journal of business research 148, 101-115, 2022 | 659 | 2022 |
| Retail productivity assessment using data envelopment analysis N Donthu, B Yoo Journal of retailing 74 (1), 89-105, 1998 | 497 | 1998 |
| What messages to post? Evaluating the popularity of social media communications in business versus consumer markets K Swani, GR Milne, BP Brown, AG Assaf, N Donthu Industrial Marketing Management 62, 77-87, 2017 | 490 | 2017 |
| Investigating how word-of-mouth conversations about brands influence purchase and retransmission intentions AM Baker, N Donthu, V Kumar Journal of marketing research 53 (2), 225-239, 2016 | 489 | 2016 |
| The impact of content and design elements on banner advertising click-through rates R Lohtia, N Donthu, EK Hershberger Journal of advertising Research 43 (4), 410-418, 2003 | 484 | 2003 |
| The infomercial shopper N Donthu, D Gilliland Journal of advertising research 36 (2), 69-77, 1996 | 484 | 1996 |