| Marketingmanagement C Homburg, S Kuester, H Krohmer Gabler, 2003 | 3522* | 2003 |
| Emotional brand attachment and brand personality: The relative importance of the actual and the ideal self L Malär, H Krohmer, WD Hoyer, B Nyffenegger Journal of marketing 75 (4), 35-52, 2011 | 2215 | 2011 |
| Marketing's influence within the firm C Homburg, JP Workman Jr, H Krohmer Journal of marketing 63 (2), 1-17, 1999 | 781 | 1999 |
| How should consumers’ willingness to pay be measured? An empirical comparison of state-of-the-art approaches KM Miller, R Hofstetter, H Krohmer, ZJ Zhang Journal of marketing research 48 (1), 172-184, 2011 | 654 | 2011 |
| Strategic consensus and performance: the role of strategy type and market‐related dynamism C Homburg, H Krohmer, JP Workman. Jr Strategic management journal 20 (4), 339-357, 1999 | 513 | 1999 |
| Configurations of marketing and sales: A taxonomy C Homburg, O Jensen, H Krohmer Journal of marketing 72 (2), 133-154, 2008 | 428 | 2008 |
| Marketingmanagement: Strategie–Instrumente–Umsetzung–Unternehmensführung, 2 C Homburg, H Krohmer Aufl., Wiesbaden, 1215ff, 2006 | 422* | 2006 |
| When hostile consumers wreak havoc on your brand: The phenomenon of consumer brand sabotage A Kähr, B Nyffenegger, H Krohmer, WD Hoyer Journal of marketing 80 (3), 25-41, 2016 | 364 | 2016 |
| A strategy implementation perspective of market orientation C Homburg, H Krohmer, JP Workman Jr Journal of business research 57 (12), 1331-1340, 2004 | 353 | 2004 |
| Should marketing be cross-functional? Conceptual development and international empirical evidence H Krohmer, C Homburg, JP Workman Journal of Business research 55 (6), 451-465, 2002 | 279 | 2002 |
| Customer satisfaction in transnational buyer–supplier relationships C Homburg, H Krohmer, JP Cannon, I Kiedaisch Journal of International Marketing 10 (4), 1-29, 2002 | 204 | 2002 |
| Service brand relationship quality: hot or cold? B Nyffenegger, H Krohmer, WD Hoyer, L Malaer Journal of Service Research 18 (1), 90-106, 2015 | 203 | 2015 |
| Implementing an intended brand personality: a dyadic perspective L Malär, B Nyffenegger, H Krohmer, WD Hoyer Journal of the Academy of Marketing Science 40, 728-744, 2012 | 180 | 2012 |
| Marktorientierte Unternehmenskultur als Erfolgsfaktor der Strategieimplementierung H Krohmer Deutscher Universitätsverlag, 1999 | 116 | 1999 |
| Die Fliegenpatsche als Instrument des wissenschaftlichen Dialogs: Replik zum Beitrag" Trotz eklatanter Erfolglosigkeit: Die Erfolgsfaktorenforschung weiter auf Erfolgskurs" von … C Homburg, H Krohmer Reihe: Wissenschaftliche Arbeitspapiere/Institut für Marktorientierte …, 2004 | 110 | 2004 |
| Der Prozess der Marktforschung: Festlegung der Datenerhebungsmethode, Stichprobenbildung und Fragebogengestaltung C Homburg, H Krohmer Gabler, 2008 | 101 | 2008 |
| The role of brand prominence and extravagance of product design in luxury brand building: what drives consumers’ preferences for loud versus quiet luxury? D Greenberg, E Ehrensperger, M Schulte-Mecklenbeck, WD Hoyer, ... Journal of brand management 27, 195-210, 2020 | 65 | 2020 |
| Governance of international business relationships: A cross-cultural study on alternative governance modes C Homburg, JP Cannon, H Krohmer, I Kiedaisch Journal of International Marketing 17 (3), 1-20, 2009 | 62 | 2009 |
| How do consumer characteristics affect the bias in measuring willingness to pay for innovative products? R Hofstetter, KM Miller, H Krohmer, ZJ Zhang Journal of Product Innovation Management 30 (5), 1042-1053, 2013 | 48 | 2013 |
| A de-biased direct question approach to measuring consumers' willingness to pay R Hofstetter, KM Miller, H Krohmer, ZJ Zhang International journal of research in marketing 38 (1), 70-84, 2021 | 44 | 2021 |
Christian HomburgLehrstuhl für Business-to-Business Marketing, Sales & Pricingbwl.uni-mannheim.de의 이메일 확인됨