| The impact of corporate social responsibility on customer loyalty: The mediating role of corporate reputation, customer satisfaction, and trust T Islam, R Islam, AH Pitafi, L Xiaobei, M Rehmani, M Irfan, MS Mubarak Sustainable Production and Consumption 25, 123-135, 2021 | 754 | 2021 |
| Panic buying in the COVID-19 pandemic: A multi-country examination T Islam, AH Pitafi, V Arya, Y Wang, N Akhtar, S Mubarik, L Xiaobei Journal of Retailing and Consumer Services 59, 102357, 2021 | 642 | 2021 |
| Road and transport infrastructure development and community support for tourism: The role of perceived benefits, and community satisfaction S Kanwal, MI Rasheed, AH Pitafi, A Pitafi, M Ren Tourism Management 77, 104014, 2020 | 330 | 2020 |
| Usage of social media, student engagement, and creativity: The role of knowledge sharing behavior and cyberbullying MI Rasheed, MJ Malik, AH Pitafi, J Iqbal, MK Anser, M Abbas Computers & Education 159, 104002, 2020 | 189 | 2020 |
| Social comparison as a double-edged sword on social media: The role of envy type and online social identity K Latif, Q Weng, AH Pitafi, A Ali, AW Siddiqui, MY Malik, Z Latif Telematics and Informatics 56, 101470, 2021 | 149 | 2021 |
| Investigating the relationship between workplace conflict and employee agility: The role of enterprise social media AH Pitafi, H Liu, Z Cai Telematics and Informatics 35 (8), 2157-2172, 2018 | 147 | 2018 |
| Investigating the adoption factors of cryptocurrencies—a case of bitcoin: empirical evidence from China MA Nadeem, Z Liu, AH Pitafi, A Younis, Y Xu SAGE open 11 (1), 2158244021998704, 2021 | 141 | 2021 |
| Employee agility and enterprise social media: The Role of IT proficiency and work expertise AH Pitafi, MI Rasheed, S Kanwal, M Ren Technology in Society 63, 101333, 2020 | 137 | 2020 |
| Social media usage and individuals' intentions toward adopting Bitcoin: The role of the theory of planned behavior and perceived risk MK Anser, GHK Zaigham, M Imran Rasheed, AH Pitafi, J Iqbal, A Luqman International journal of communication systems 33 (17), e4590, 2020 | 130 | 2020 |
| Moderating roles of IT competency and work cooperation on employee work performance in an ESM environment AH Pitafi, S Kanwal, A Ali, AN Khan, MW Ameen Technology in Society 55, 199-208, 2018 | 123 | 2018 |
| Impact of positivity and empathy on social entrepreneurial intention: The moderating role of perceived social support A Younis, P Xiaobao, MA Nadeem, S Kanwal, AH Pitafi, G Qiong, ... Journal of Public Affairs 21 (1), e2124, 2021 | 111 | 2021 |
| Using enterprise social media to investigate the effect of workplace conflict on employee creativity AH Pitafi, AN Khan, NA Khan, M Ren Telematics and Informatics 55, 101451, 2020 | 101 | 2020 |
| Improving employee agility using enterprise social media and digital fluency: moderated mediation model C Wei, AH Pitafi, S Kanwal, A Ali, M Ren Ieee Access 8, 68799-68810, 2020 | 95 | 2020 |
| A trail of chaos: How psychopathic leadership influence employee satisfaction and turnover intention via self-efficacy in tourism enterprises NA Khan, AN Khan, MF Moin, AH Pitafi Journal of Leisure Research 52 (3), 347-369, 2021 | 91 | 2021 |
| Determinants of purchase luxury counterfeit products in social commerce: the mediating role of compulsive internet use T Islam, AH Pitafi, N Akhtar, L Xiaobei Journal of Retailing and Consumer Services 62, 102596, 2021 | 83 | 2021 |
| Assessment of residents’ perceptions and support toward development projects: A study of the China–Pakistan Economic Corridor S Kanwal, AH Pitafi, MI Rasheed, A Pitafi, J Iqbal The Social Science Journal 59 (1), 102-118, 2022 | 75 | 2022 |
| Effects of Perceived Ease of Use on SNSs-Addiction through Psychological Dependence, Habit: The Moderating Role of Perceived Usefulness ANK Hameed Pitafi, Shamsa Kanwal International Journal of Business Information Systems, 2018 | 75* | 2018 |
| Why DO citizens engage in government social media accounts during COVID-19 pandemic? A comparative study T Islm, H Meng, AH Pitafi, AU Zafar, Z Sheikh, MS Mubarik, X Liang Telematics and Informatics 62, 101619, 2021 | 73 | 2021 |
| A socio-technical system approach to knowledge creation and team performance: evidence from China X Cao, A Ali, AH Pitafi, AN Khan, M Waqas Information Technology & People 34 (7), 1976-1996, 2021 | 71 | 2021 |
| Perceived compensation fairness, job design, and employee motivation: The mediating role of working environment MI Rasheed, WN Jamad, AH Pitafi, SMJ Iqbal South Asian Journal of Management 14 (2), 229-246, 2020 | 71 | 2020 |