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Rita Coelho do Vale
Rita Coelho do Vale
Associate Professor of Marketing, Católica Lisbon School of Business and Economics
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Flying under the radar: Perverse package size effects on consumption self-regulation
R Coelho do Vale, R Pieters, M Zeelenberg
Journal of consumer research 35 (3), 380-390, 2008
2432008
The impact of private labels on consumer store loyalty: An integrative perspective
RC do Vale, PV Matos, J Caiado
Journal of retailing and consumer services 28, 179-188, 2016
992016
The impact of copycat packaging strategies on the adoption of private labels
R Coelho do Vale, P Verga Matos
Journal of Product & Brand Management 24 (6), 646-659, 2015
522015
The benefits of behaving badly on occasion: Successful regulation by planned hedonic deviations
RC do Vale, R Pieters, M Zeelenberg
Journal of Consumer Psychology 26 (1), 17-28, 2016
512016
Brand love measurement scale development: An inter-cultural analysis
VM Pontinha, R Coelho do Vale
Journal of Product & Brand Management 29 (4), 471-489, 2020
362020
Does fair trade breed contempt? A cross-country examination on the moderating role of brand familiarity and consumer expertise on product evaluation
V Herédia-Colaço, R Coelho do Vale, SB Villas-Boas
Journal of Business Ethics 156, 737-758, 2019
352019
Seize the day or save the world? The importance of ethical claims and product nature congruity
V Herédia-Colaço, R Coelho do Vale
Journal of Business Ethics 152, 783-801, 2018
352018
To tell or not to tell? The impact of communicating consumer participation in new product development
C Costa, R Coelho do Vale
Journal of Product & Brand Management 27 (2), 158-171, 2018
312018
Private labels importance across different store loyalty stages: a multilevel approach
R Coelho do Vale, P Verga Matos
International Journal of Retail & Distribution Management 45 (1), 71-89, 2017
312017
Classification of fmcg product macro-categories on the utilitarian vs. hedonic dimensions
RC do Vale, J Duarte
Laboratório de Psicologia 11 (1), 29-36, 2013
162013
Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation.
RC do Vale, R Pieters, M Zeelenberg
Advances in Consumer Research 35, 2008
102008
Can co-creation increase demand for green products
C Costa, RC do Vale
Proceedings of the European Marketing Academy.(49),(64406), 2020
42020
Estudo da Sociedade Portuguesa-Hábitos de consumo de produtos de origem Portuguesa (Março 2018)
I Moreira, RC do Vale
Observatório da Sociedade Portuguesa-CATÓLICA-LISBON, 2018
22018
The impact of private labels on different stages of store loyalty: an empirical study
RC do Vale, PV Matos
Advances in National Brand and Private Label Marketing: Third International …, 2016
22016
Impact of CSR initiatives on consumer’s perceptions and attitudes towards retailers
RC do Vale, PV Matos, V Herédia-Colaço
Advances in National Brand and Private Label Marketing: Seventh …, 2020
12020
Estudo da Sociedade Portuguesa-Confiança no sistema educativo e hábitos de poupança em Portugal (Julho 2018)
I Moreira, RC do Vale
Observatório da Sociedade Portuguesa-CATÓLICA-LISBON. Disponivel em: https …, 2018
12018
Does Packaging Matter?: Private Labels' Dress Codes and Consumer Choice
RC do Vale, PV Matos
Handbook of research on strategic retailing of private label products in a …, 2016
12016
Estudo de Satisfação e Bem-estar à Sociedade Portuguesa
RC do Vale, I Moreira
12016
Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach
RC do Vale, PV Matos, J Caiado
Advances in National Brand and Private Label Marketing: Second International …, 2015
12015
The Market Power of Private Labels-Retailer’s Brand and Industry Effect
PV Matos, RC do Vale
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015
12015
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