Flying under the radar: Perverse package size effects on consumption self-regulation R Coelho do Vale, R Pieters, M Zeelenberg Journal of consumer research 35 (3), 380-390, 2008 | 243 | 2008 |
The impact of private labels on consumer store loyalty: An integrative perspective RC do Vale, PV Matos, J Caiado Journal of retailing and consumer services 28, 179-188, 2016 | 99 | 2016 |
The impact of copycat packaging strategies on the adoption of private labels R Coelho do Vale, P Verga Matos Journal of Product & Brand Management 24 (6), 646-659, 2015 | 52 | 2015 |
The benefits of behaving badly on occasion: Successful regulation by planned hedonic deviations RC do Vale, R Pieters, M Zeelenberg Journal of Consumer Psychology 26 (1), 17-28, 2016 | 51 | 2016 |
Brand love measurement scale development: An inter-cultural analysis VM Pontinha, R Coelho do Vale Journal of Product & Brand Management 29 (4), 471-489, 2020 | 36 | 2020 |
Does fair trade breed contempt? A cross-country examination on the moderating role of brand familiarity and consumer expertise on product evaluation V Herédia-Colaço, R Coelho do Vale, SB Villas-Boas Journal of Business Ethics 156, 737-758, 2019 | 35 | 2019 |
Seize the day or save the world? The importance of ethical claims and product nature congruity V Herédia-Colaço, R Coelho do Vale Journal of Business Ethics 152, 783-801, 2018 | 35 | 2018 |
To tell or not to tell? The impact of communicating consumer participation in new product development C Costa, R Coelho do Vale Journal of Product & Brand Management 27 (2), 158-171, 2018 | 31 | 2018 |
Private labels importance across different store loyalty stages: a multilevel approach R Coelho do Vale, P Verga Matos International Journal of Retail & Distribution Management 45 (1), 71-89, 2017 | 31 | 2017 |
Classification of fmcg product macro-categories on the utilitarian vs. hedonic dimensions RC do Vale, J Duarte Laboratório de Psicologia 11 (1), 29-36, 2013 | 16 | 2013 |
Sneaky Small Sins Flying Under the Radar: Package Sizes and Consumption Self-Regulation. RC do Vale, R Pieters, M Zeelenberg Advances in Consumer Research 35, 2008 | 10 | 2008 |
Can co-creation increase demand for green products C Costa, RC do Vale Proceedings of the European Marketing Academy.(49),(64406), 2020 | 4 | 2020 |
Estudo da Sociedade Portuguesa-Hábitos de consumo de produtos de origem Portuguesa (Março 2018) I Moreira, RC do Vale Observatório da Sociedade Portuguesa-CATÓLICA-LISBON, 2018 | 2 | 2018 |
The impact of private labels on different stages of store loyalty: an empirical study RC do Vale, PV Matos Advances in National Brand and Private Label Marketing: Third International …, 2016 | 2 | 2016 |
Impact of CSR initiatives on consumer’s perceptions and attitudes towards retailers RC do Vale, PV Matos, V Herédia-Colaço Advances in National Brand and Private Label Marketing: Seventh …, 2020 | 1 | 2020 |
Estudo da Sociedade Portuguesa-Confiança no sistema educativo e hábitos de poupança em Portugal (Julho 2018) I Moreira, RC do Vale Observatório da Sociedade Portuguesa-CATÓLICA-LISBON. Disponivel em: https …, 2018 | 1 | 2018 |
Does Packaging Matter?: Private Labels' Dress Codes and Consumer Choice RC do Vale, PV Matos Handbook of research on strategic retailing of private label products in a …, 2016 | 1 | 2016 |
Estudo de Satisfação e Bem-estar à Sociedade Portuguesa RC do Vale, I Moreira | 1 | 2016 |
Do Private Labels Lead to Store Loyalty? An Integrated Framework of Analysis Using a Structural Equation Modeling Approach RC do Vale, PV Matos, J Caiado Advances in National Brand and Private Label Marketing: Second International …, 2015 | 1 | 2015 |
The Market Power of Private Labels-Retailer’s Brand and Industry Effect PV Matos, RC do Vale Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 1 | 2015 |