bernard cova

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Antonella CaruBocconi Universityunibocconi.it의 이메일 확인됨
Daniele DalliUniversity of Pisaunipi.it의 이메일 확인됨
Veronique Cova; Véronique Aubertprofesseur Consumer Research, Aix-Marseille Universitéiae-aix.com의 이메일 확인됨
Avi ShankarUniversity of Bristolbristol.ac.uk의 이메일 확인됨
Robert SpencerKEDGEkedgebs.com의 이메일 확인됨
Per SkålénProfessor of Business Administration, Karlstad Universitykau.se의 이메일 확인됨
Robert V. KozinetsProfessor, University of Southern Californiausc.edu의 이메일 확인됨
Julien CaylaAssociate Professor of Marketing, Nanyang Business Schoolntu.edu.sg의 이메일 확인됨
Gregorio FuschilloAssociate Professor of Marketing Kedge Business Schoolkedgebs.com의 이메일 확인됨
Simone GuerciniUniversity of Florenceunifi.it의 이메일 확인됨
Pervez N. GhauriProfessor of International Business,Birmingham Business School, University of Birmingham, UKbham.ac.uk의 이메일 확인됨
marc filserProfesseur émérite, Université de Bourgogneu-bourgogne.fr의 이메일 확인됨
Marcel SaucetResearcher Associate and Professor, University of San Diegosandiego.edu의 이메일 확인됨
Dominique Roux BauhainUniversité de Reims Champagne-Ardenneuniv-reims.fr의 이메일 확인됨
Michael SW LeeThe University of Auckland Business Schoolauckland.ac.nz의 이메일 확인됨
Lionel MalteseMaître de Conférences Aix Marseille Université, CERGAM, Professeur associé Kedge Business School,univ-amu.fr의 이메일 확인됨
Simona D'AntoneAssociate Professor of Marketing, Kedge Business Schoolkedgebs.com의 이메일 확인됨
Pauline MaclaranProfessor of Marketing & Consumer Researchrhul.ac.uk의 이메일 확인됨
Frederic PREVOTKEDGE Business Schoolkedgebs.com의 이메일 확인됨
Risto T. SalminenProfessor of industrial management, esp. industrial marketing, Lappeenranta University oflut.fi의 이메일 확인됨

팔로우

bernard cova

Professor of Marketing, Kedge Business School

kedgebs.com의 이메일 확인됨

Consumer Culture Theory


제목 서지정보순 정렬 연도순 정렬 제목순 정렬	인용 인용	연도
Revisiting consumption experience: A more humble but complete view of the concept A Carù, B Cova Marketing theory 3 (2), 267-286, 2003	1911	2003
Tribal marketing: The tribalisation of society and its impact on the conduct of marketing B Cova, V Cova European journal of marketing 36 (5/6), 595-620, 2002	1861	2002
Community and consumption: Towards a definition of the “linking value” of product or services B Cova European journal of marketing 31 (3/4), 297-316, 1997	1822	1997
Brand community of convenience products: new forms of customer empowerment–the case “my Nutella The Community” B Cova, S Pace European journal of marketing 40 (9/10), 1087-1105, 2006	1429	2006
Working consumers: the next step in marketing theory? B Cova, D Dalli Marketing theory 9 (3), 315-339, 2009	1248	2009
Consuming experiences: An introduction A Carù, B Cova Consuming experience, 3-16, 2013	872	2013
Consumer tribes B Cova, RV Kozinets, A Shankar Routledge, 2007	808	2007
Marketing solutions in accordance with the SD logic: Co-creating value with customer network actors B Cova, R Salle Industrial marketing management 37 (3), 270-277, 2008	730	2008
Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes B Cova, D Dalli, D Zwick Marketing theory 11 (3), 231-241, 2011	609	2011
Servicescapes: From modern non-places to postmodern common places V Aubert-Gamet, B Cova Journal of business research 44 (1), 37-45, 1999	502	1999
Expériences de consommation et marketing expérientiel A Carù, B Cova Revue française de gestion 162 (3), 99-113, 2006	435	2006
Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters B Cova, V Cova Journal of Consumer Behaviour: An International Research Review 1 (1), 67-76, 2001	422	2001
How to facilitate immersion in a consumption experience: Appropriation operations and service elements A Carù, B Cova Journal of Consumer Behaviour: An International Research Review 5 (1), 4-14, 2006	410	2006
Alternatives Marketing: réponses marketing aux évolutions récentes des consommateurs V Cova, B Cova Dunod, 2001	408	2001
Counter-brand and alter-brand communities: the impact of Web 2.0 on tribal marketing approaches B Cova, T White Journal of Marketing Management 26 (3-4), 256-270, 2010	404	2010
The postmodern explained to managers: Implications for marketing B Cova Business Horizons 39 (6), 15-24, 1996	345	1996
Selling pain to the saturated self R Scott, J Cayla, B Cova Journal of Consumer Research 44 (1), 22-43, 2017	343	2017
Approche empirique de l'immersion dans l'expérience de consommation: les opérations d'appropriation A Carù, B Cova Recherche et Applications en Marketing (French Edition) 18 (2), 47-65, 2003	336	2003
Project marketing: Beyond competitive bidding B Cova, PN Ghauri, R Salle HAL Post-Print, 2002	321	2002
Co-creating the collective service experience A Carù, B Cova Journal of service Management 26 (2), 276-294, 2015	302	2015

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