| Overtuigende teksten. Onderzoek en ontwerp H Hoeken, JMA Hornikx, LGMM Hustinx Bussum: Coutinho, 2009 | 287 | 2009 |
| English or a local language in advertising? The appreciation of easy and difficult English slogans in the Netherlands J Hornikx, F Van Meurs, A de Boer The Journal of Business Communication (1973) 47 (2), 169-188, 2010 | 203 | 2010 |
| Adapting consumer advertising appeals to cultural values: A meta-analytic review of effects on persuasiveness and ad liking CS Beck Communication yearbook 33, 59-92, 2009 | 180 | 2009 |
| A review of experimental research on the relative persuasiveness of anecdotal, statistical, causal, and expert evidence JMA Hornikx | 137 | 2005 |
| The effectiveness of foreign-language display in advertising for congruent versus incongruent products J Hornikx, F van Meurs, RJ Hof Journal of International Consumer Marketing 25 (3), 152-165, 2013 | 120 | 2013 |
| Occupational safety in multicultural teams and organizations: A research agenda A Starren, J Hornikx, K Luijters Safety science 52, 43-49, 2013 | 114 | 2013 |
| An empirical study of readers' associations with multilingual advertising: The case of French, German and Spanish in Dutch advertising J Hornikx, F Van Meurs, M Starren Journal of Multilingual and Multicultural Development 28 (3), 204-219, 2007 | 110 | 2007 |
| Cultural differences in the persuasiveness of evidence types and evidence quality J Hornikx, H Hoeken Communication Monographs 74 (4), 443-463, 2007 | 106 | 2007 |
| A normative framework for argument quality: Argumentation schemes with a Bayesian foundation U Hahn, J Hornikx Synthese 193, 1833-1873, 2016 | 81 | 2016 |
| Reasoning and argumentation: Towards an integrated psychology of argumentation J Hornikx, U Hahn Thinking & Reasoning 18 (3), 225-243, 2012 | 80 | 2012 |
| The influence of high-/low-context culture on perceived ad complexity and liking J Hornikx, R le Pair Journal of Global Marketing 30 (4), 228-237, 2017 | 78 | 2017 |
| Foreign languages in advertising as implicit country-of-origin cues: Mechanism, associations, and effectiveness J Hornikx, F van Meurs Journal of International Consumer Marketing 29 (2), 60-73, 2017 | 67 | 2017 |
| The relationship between the appreciation and the comprehension of French in Dutch advertisements J Hornikx, M Starren Werbestrategien in Theorie und Praxis: Sprachliche Aspekte von deutschen und …, 2006 | 59 | 2006 |
| How brands highlight country of origin in magazine advertising: A content analysis J Hornikx, F van Meurs, J van den Heuvel, A Janssen Journal of Global Marketing 33 (1), 34-45, 2020 | 53 | 2020 |
| Foreign languages in advertising: Linguistic and marketing perspectives J Hornikx, F Van Meurs Springer Nature, 2019 | 52 | 2019 |
| De effectiviteit van vreemde talen in productreclame: moet het product passen bij de taal? JMA Hornikx, RJ Hof | 47 | 2008 |
| Consumer tweets about brands: A content analysis of sentiment tweets about goods and services J Hornikx, B Hendriks Journal of Creative Communications 10 (2), 176-185, 2015 | 45 | 2015 |
| Comparing the actual and expected persuasiveness of evidence types: How good are lay people at selecting persuasive evidence? J Hornikx Argumentation 22 (4), 555-569, 2008 | 41 | 2008 |
| Combining anecdotal and statistical evidence in real-life discourse: Comprehension and persuasiveness J Hornikx Discourse Processes 55 (3), 324-336, 2018 | 35 | 2018 |
| Epistemic authority of professors and researchers: Differential perceptions by students from two cultural-educational systems J Hornikx Social Psychology of Education 14, 169-183, 2011 | 31 | 2011 |
Frank van MeursAssistant Professor in Communication and Information Scienceslet.ru.nl의 이메일 확인됨