| Persuasion DJ O’keefe The handbook of communication skills, 333-352, 2006 | 4494 | 2006 |
| Narrative communication in cancer prevention and control: A framework to guide research and application MW Kreuter, MC Green, JN Cappella, MD Slater, ME Wise, D Storey, ... Annals of behavioral medicine 33, 221-235, 2007 | 1193 | 2007 |
| The relative persuasiveness of gain-framed loss-framed messages for encouraging disease prevention behaviors: A meta-analytic review DJ O'Keefe, JD Jensen Journal of health communication 12 (7), 623-644, 2007 | 1178 | 2007 |
| Message properties, mediating states, and manipulation checks: Claims, evidence, and data analysis in experimental persuasive message effects research DJ O'Keefe Communication theory 13 (3), 251-274, 2003 | 753 | 2003 |
| Two concepts of argument DJ O'Keefe The Journal of the American Forensic Association 13 (3), 121-128, 1977 | 560 | 1977 |
| The constructivist approach to communication JG Delia, BJ O'Keefe Human communication theory: Comparative essays, 147-191, 1982 | 504 | 1982 |
| The advantages of compliance or the disadvantages of noncompliance? A meta-analytic review of the relative persuasive effectiveness of gain-framed and loss-framed messages DJ O’Keefe, JD Jensen Annals of the International Communication Association 30 (1), 1-43, 2006 | 412 | 2006 |
| How to handle opposing arguments in persuasive messages: A meta-analytic review of the effects of one-sided and two-sided messages DJ O’Keefe Annals of the International Communication Association 22 (1), 209-249, 1999 | 367 | 1999 |
| Cognitive complexity measures and the relationship of cognitive complexity to communication DJ O'KEEFE, HE Sypher Human Communication Research 8 (1), 72-92, 1981 | 367 | 1981 |
| The elaboration likelihood model DJ O’Keefe The SAGE handbook of persuasion: Developments in theory and practice, 137-149, 2013 | 341 | 2013 |
| Brief report: Post hoc power, observed power, a priori power, retrospective power, prospective power, achieved power: Sorting out appropriate uses of statistical power analyses DJ O'Keefe Communication methods and measures 1 (4), 291-299, 2007 | 329 | 2007 |
| Do loss-framed persuasive messages engender greater message processing than do gain-framed messages? A meta-analytic review DJ O'Keefe, JD Jensen Communication Studies 59 (1), 51-67, 2008 | 299 | 2008 |
| Guilt as a mechanism of persuasion DJ O’Keefe The persuasion handbook: Developments in theory and practice 329, 344, 2002 | 270 | 2002 |
| Colloquy: Should familywise alpha be adjusted? Against familywise alpha adjustment DJ O'Keefe Human Communication Research 29 (3), 431-447, 2003 | 251 | 2003 |
| The concepts of argument and arguing DJ O'Keefe Advances in argumentation theory and research, 3-23, 1982 | 233 | 1982 |
| The relative persuasiveness of gain-and loss-framed messages for promoting vaccination: A meta-analytic review DJ O'Keefe, X Nan Health communication 27 (8), 776-783, 2012 | 223 | 2012 |
| Adapting consumer advertising appeals to cultural values: A meta-analytic review of effects on persuasiveness and ad liking CS Beck Communication yearbook 33, 59-92, 2009 | 180 | 2009 |
| Guilt and Social Influence DJ OKEEFE Communication Yearbook 23 23, 67-101, 2000 | 178 | 2000 |
| Standpoint explicitness and persuasive effect: A meta-analytic review of the effects of varying conclusion articulation in persuasive messages DJ O'Keefe Argumentation and Advocacy 34 (1), 1-12, 1997 | 149 | 1997 |
| Justification explicitness and persuasive effect: A meta-analytic review of the effects of varying support articulation in persuasive messages DJ O'Keefe Argumentation and advocacy 35 (2), 61-75, 1998 | 135 | 1998 |
Jakob D. JensenProfessor of Communication, University of Utahutah.edu의 이메일 확인됨