| Consumer adoption of social networking sites: implications for theory and practice C Lorenzo-Romero, E Constantinides, MC Alarcón-del-Amo Journal of Research in Interactive Marketing 5 (2/3), 170-188, 2011 | 238 | 2011 |
| Investigación de mercados ÁE Talaya, AM Collado Esic Editorial, 2014 | 222 | 2014 |
| Examining the impact of managerial involvement with social media on exporting firm performance MC Alarcón-del Amo, A Rialp-Criado, J Rialp-Criado International Business Review 27 (2), 355-366, 2018 | 183* | 2018 |
| Adopción de redes sociales virtuales: ampliación del modelo de aceptación tecnológica integrando confianza y riesgo percibido C Lorenzo-Romero, MC Alarcón-del-Amo, MÁ Gómez-Borja Cuadernos de Economía y Dirección de la Empresa 14 (3), 194-205, 2011 | 135 | 2011 |
| Antecedents and consequences of virtual customer co-creation behaviours M Frasquet-Deltoro, MC Alarcón-del-Amo, C Lorenzo-Romero Internet Research 29 (1), 218-244, 2018 | 125 | 2018 |
| Classifying and profiling social networking site users: A latent segmentation approach MC Alarcón-del-Amo, C Lorenzo-Romero, MÁ Gómez-Borja Cyberpsychology, behavior, and social networking 14 (9), 547-553, 2011 | 114 | 2011 |
| Redes sociales virtuales,¿ de qué depende su uso en España? C Lorenzo-Romero, MÁ Gómez-Borja, MC Alarcón-del-Amo Innovar. Revista de Ciencias Administrativas y Sociales 21 (41), 145-156, 2011 | 113 | 2011 |
| The Effect of Social Media Adoption on Exporting Firms’ Performance MC Alarcón-del-Amo, A Rialp, J Rialp Entrepreneurship in International Marketing (Advances in International …, 2015 | 83* | 2015 |
| Social networking sites as business tool: a study of user behavior E Constantinides, C Lorenzo-Romero, MC Alarcón-del-Amo Business Process Management 444, 221-240, 2013 | 77 | 2013 |
| Determinants of use of social media tools in retailing sector C Lorenzo-Romero, MC Alarcón-del-Amo, E Constantinides Journal of theoretical and applied electronic commerce research 9 (1), 44-55, 2014 | 76 | 2014 |
| Private label and manufacturer brand choice in a new competitive reality: Strategic directions and the future of brands A Cuneo, SJ Milberg, MC Alarcón-del-Amo, P Lopez-Belbeze European Management Journal 37 (1), 117-128, 2019 | 72 | 2019 |
| Web aesthetics effects on user decisions: impact of exposure length on website quality perceptions and buying intentions C Lorenzo-Romero, E Constantinides, MC Alarcón-del-Amo Journal of internet commerce 12 (1), 76-105, 2013 | 67 | 2013 |
| Analysis of acceptance of social networking sites MC Alarcón-del-Amo, C Lorenzo-Romero, MA Gomez-Borja African Journal of Business Management 6 (29), 8609-8619, 2012 | 65* | 2012 |
| Profiling tourists based on their perceptions of the trustworthiness of different types of peer-to-peer applications G Del Chiappa, C Lorenzo-Romero, MC Alarcón-del-Amo Current Issues in Tourism 21 (3), 259-276, 2018 | 61 | 2018 |
| Analyzing the User Behavior toward Electronic Commerce Stimuli C Lorenzo-Romero, MC Alarcón-del-Amo, MÁ Gómez-Borja Frontiers in behavioral neuroscience 10 (224), 1-18, 2016 | 55 | 2016 |
| Profiles of social networking sites users in the Netherlands E Constantinides, MC Alarcón-del-Amo, C Lorenzo-Romero The 18th Annual High Technology Small Firms Conference, 2010 | 53 | 2010 |
| Responsive and proactive stakeholder orientation in public universities: antecedents and consequences MC Alarcón-del-Amo, C Casablancas-Segura, J Llonch Higher Education 72 (2), 131-151, 2016 | 52 | 2016 |
| Adoption of social networking sites by Italian MC Alarcón-del-Amo, C Lorenzo-Romero, G Del Chiappa Information Systems and e-Business Management 12 (2), 165-187, 2014 | 49 | 2014 |
| Segmentation of users of social networking websites C Lorenzo-Romero, MC Alarcón-del-Amo, E Constantinides Social Behavior and Personality: an international journal 40 (3), 401-414, 2012 | 49 | 2012 |
| Entrepreneurial orientation (EO), integrated marketing communications (IMC), and performance in small and medium-sized enterprises (SMEs): Gender gap and inter-country context V Butkouskaya, J Llonch-Andreu, MC Alarcón-del-Amo Sustainability 12 (17), 7159, 2020 | 46 | 2020 |
Miguel-Angel Gomez-BorjaAssociate Professor of Marketing at UCLMuclm.es의 이메일 확인됨