프로필

Jill Sweeney

UWA

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31092회 인용

marketing word of mouth value customer cocreation of value

Jonah Berger

The Wharton School

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25040회 인용

Word of Mouth Social Influence Consumer Behavior Natural Language Processing

Francis Buttle

Principal (retired), Francis Buttle and Associates, formerly Professor, Macquarie Graduate …

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21471회 인용

CRM marketing relationship marketing word of mouth complaints management

Dina Mayzlin

USC Marshall School of Business

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20004회 인용

marketing game theory social interactions word of mouth

Dylan Walker

Chapman University

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15607회 인용

Computational Social Science Complex Networks Social Networks Social Influence Word of Mouth

Barak Libai

Marketing Professor, Reichman University (formally IDC), Herzliya , Israel

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12320회 인용

Marketing Word of mouth Diffusion of Innovations Customer Profitability

Jeffrey Blodgett

Professor of Marketing, University of Houston-Victoria

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12267회 인용

service recovery complaining behavior servicescapes word-of-mouth online reviews

Peeter Verlegh

Professor of Marketing, Vrije Universiteit (VU) Amsterdam

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11289회 인용

marketing advertising branding word of mouth consumer behavior

Robert East

Professor Emeritus, Kingston Business School

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8955회 인용

Word of mouth

Lev Muchnik

School of Business Administration, Hebrew University of Jerusalem, Israel

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8568회 인용

Social Network Analysis Social Media Data Science Word of Mouth Peer Influence

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