オープン アクセスを義務付けられた論文 - Sridhar Moorthy詳細
一般には非公開: 2 件
Targeting advertising spending and price on the Hotelling line
S Moorthy, S Shahrokhi Tehrani
Marketing Science 42 (6), 1057-1079, 2023
委任: Social Sciences and Humanities Research Council, Canada
On marketing strategy in electoral politics
S Moorthy
Customer Needs and Solutions 6 (3), 57-62, 2019
委任: Social Sciences and Humanities Research Council, Canada
一般公開: 7 件
Advertising strategy in the presence of reviews: An empirical analysis
B Hollenbeck, S Moorthy, D Proserpio
Marketing Science 38 (5), 793-811, 2019
委任: Social Sciences and Humanities Research Council, Canada
Advertiser prominence effects in search advertising
P Jeziorski, S Moorthy
Management science 64 (3), 1365-1383, 2018
委任: Social Sciences and Humanities Research Council, Canada
Measuring and understanding brand value in a dynamic model of brand management
RN Borkovsky, A Goldfarb, AM Haviv, S Moorthy
Marketing Science 36 (4), 471-499, 2017
委任: Social Sciences and Humanities Research Council, Canada
The economics of brands and branding
BJ Bronnenberg, JP Dubé, S Moorthy
Handbook of the Economics of Marketing 1, 291-358, 2019
委任: Social Sciences and Humanities Research Council, Canada
Selling your product through competitors’ outlets: Channel strategy when consumers comparison shop
S Moorthy, Y Chen, SS Tehrani
Marketing Science 37 (1), 138-152, 2018
委任: Social Sciences and Humanities Research Council, Canada
Brands versus brand extensions: Implications of brand-based learning for the dynamics of sales
M Ishihara, S Moorthy
Rotman School of Management Working Paper, 2018
委任: Social Sciences and Humanities Research Council, Canada
Measuring and Understanding Brand Value in a Dynamic Model of Brand Management
A Goldfarb, A Haviv, S Moorthy
Simon Business School Working Paper No. FR 15-18, Rotman School of …, 2016
委任: Social Sciences and Humanities Research Council, Canada
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