| On the Automatic Activation of Attitudes RH Fazio, DM Sanbonmatsu, MC Powell, FR Kardes Journal of Personality and Social Psychology 50 (2), 229-238, 1986 | 7411* | 1986 |
| Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective PM Herr, FR Kardes, J Kim Journal of consumer research 17 (4), 454-462, 1991 | 3959 | 1991 |
| The role of customer gratitude in relationship marketing RW Palmatier, CB Jarvis, JR Bechkoff, FR Kardes Journal of marketing 73 (5), 1-18, 2009 | 1192 | 2009 |
| Consumer behavior FR Kardes, ML Cronley, TW Cline South-Western, Cengage Learning, 2011 | 835 | 2011 |
| Consumer inference: A review of processes, bases, and judgment contexts FR Kardes, SS Posavac, ML Cronley Journal of consumer psychology 14 (3), 230-256, 2004 | 766 | 2004 |
| Consumer behavior and managerial decision making FR Kardes, J Steckel (No Title), 2002 | 621 | 2002 |
| Toward a more nuanced understanding of the statistical properties of a median split D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich Journal of Consumer Psychology 25 (4), 652-665, 2015 | 541 | 2015 |
| The effects of physiological arousal on information processing and persuasion DM Sanbonmatsu, FR Kardes Journal of Consumer research 15 (3), 379-385, 1988 | 535 | 1988 |
| Spontaneous inference processes in advertising: The effects of conclusion omission and involvement on persuasion FR Kardes Journal of Consumer Research 15 (2), 225-233, 1988 | 511 | 1988 |
| Brand retrieval, consideration set composition, consumer choice, and the pioneering advantage FR Kardes, G Kalyanaram, M Chandrashekaran, RJ Dornoff Journal of Consumer Research 20 (1), 62-75, 1993 | 506 | 1993 |
| The role of direction of comparison, attribute-based processing, and attitude-based processing in consumer preference SP Mantel, FR Kardes Journal of Consumer Research 25 (4), 335-352, 1999 | 494 | 1999 |
| The median split: Robust, refined, and revived D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich Journal of Consumer Psychology 25 (4), 690-704, 2015 | 471 | 2015 |
| Order-of-entry effects on consumer memory and judgment: An information integration perspective FR Kardes, G Kalyanaram Journal of Marketing Research 29 (3), 343-357, 1992 | 467 | 1992 |
| The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership R Grewal, R Mehta, FR Kardes Journal of economic psychology 21 (3), 233-252, 2000 | 433 | 2000 |
| The role of selective information processing in price-quality inference FR Kardes, ML Cronley, JJ Kellaris, SS Posavac Journal of Consumer Research 31 (2), 368-374, 2004 | 415 | 2004 |
| The timing of repeat purchases of consumer durable goods: The role of functional bases of consumer attitudes R Grewal, R Mehta, FR Kardes Journal of Marketing Research 41 (1), 101-115, 2004 | 395 | 2004 |
| Non-conscious influences on consumer choice GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ... Marketing Letters 13, 269-279, 2002 | 389 | 2002 |
| Handbook of consumer psychology CP Haugtvedt, PM Herr, FR Kardes Routledge, 2018 | 328 | 2018 |
| An investigation of the mediational mechanisms underlying attitudinal conditioning J Kim, CT Allen, FR Kardes Journal of Marketing Research 33 (3), 318-328, 1996 | 327 | 1996 |
| I know what you’re doing and why you’re doing it MC Campbell, A Kirmani Handbook of Concumer Psychology, 549-574, 2008 | 294 | 2008 |
David SanbonmatsuUniversity of Utah確認したメール アドレス: psych.utah.edu