| Exploring ethnic consumer response to crossover brand extensions A Aguirre-Rodriguez, AM Boveda-Lambie, D Montoya Journal of Business Research, 2013 | 37 | 2013 |
| The impact of consumer avatars in Internet retailing on self-congruity with brands A Aguirre-Rodriguez, AM Bóveda-Lambie, PW Miniard Marketing Letters 26, 631-641, 2015 | 28 | 2015 |
| Advertising Versus Invertising: The Influence of Social Media B2C Efforts on Consumer Attitudes and Brand Relationships AM Bóveda-Lambie, N Hair Online Consumer Behavior: Theory and Research in Social Media, Advertising …, 2012 | 24 | 2012 |
| When culturally adaptive service behaviors affect customer satisfaction in shared ethnicity service encounters A Aguirre-Rodriguez, A Boveda-Lambie, P Torres, DY Montoya Services Marketing Quarterly 43 (3), 277-293, 2022 | 3 | 2022 |
| Being yourself online: Why Facebook users display their desired self AM Bóveda-Lambie, KG Lambeth The Dark Side of Social Media, 91-108, 2017 | 2 | 2017 |
| To Share or Not to Share? Branded Content Sharing in Twitter AM Boveda-Lambie, T Tuten, V Perotti Atlantic Marketing Journal 10 (2), 4, 2021 | 1 | 2021 |
| Structured abstract: consumer’s communication channel preferences (high-stake vs. low-stake brands) C Rondón, AM Bóveda-Lambie, D Neumann Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 1 | 2017 |
| BEING YOURSELF ONLINE AM Bóveda-Lambie, KG Lambeth The Dark Side of Social Media: A Consumer Psychology Perspective, 91, 2017 | | 2017 |
| Parental and Sibling Identification: A New Theoretical Framework for the Effects of Birth Order, Sex Congruency and Ethnicity on Purchase Influence AM Bóveda-Lambie Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 …, 2014 | | 2014 |
| To Share Or Not to Share? Antecedents of Brand Content Sharing in Social Media AM Boveda-Lambie, T Tuten, V Perotti ACR North American Advances, 2014 | | 2014 |
| When I Becomes We: Interpersonal Ties in Product Co-Creation AM Boveda-Lambie, RR Dholakia ACR North American Advances, 2011 | | 2011 |
| COLLABORATIVE CO-CREATION AND SOCIAL NETWORKS AM Boveda-Lambie, RR Dholakia Yours, mine & ours: The use of social networks in co-creation 1050, 52, 2010 | | 2010 |
| Co-Creation As Consumer Resistance and Marketer Co-Optation R Dholakia, AM Boveda-Lambie Consumption, Markets and Culture 8 (3), 205-217, 2009 | | 2009 |
| Investigating the Motivational Processes Underlying Bicultural Consumer Response to Cultural Product Cues A Aguirre-Rodriguez, A Boveda-Lambie Journal of Personality and Social Psychology 89 (6), 852-863, 2008 | | 2008 |
| More than words: The impact of advertising language on consumer expectations M Bishop, AM Bóveda-Lambie AMA Winter Educators' Conference, 2007 | | 2007 |
| Parental and Sibling Identification: A New Theoretical Framework for the Effects of Birth Order, Sex Congruency and Ethnicity on Purchase Intention AM Boveda-Lambie DEVELOPMENTS IN MARKETING SCIENCE 29, 3, 2006 | | 2006 |
| To Share or Not to Share? Brand Content Sharing in Social Media AM Bóveda-Lambie, VJ Perotti, TL Tuten | | |
Alexandra Aguirre RodriguezAssociate Marketing Professor, Florida International University確認したメール アドレス: fiu.edu