| Shopping malls, credit cards and global brands: consumer culture and lifestyle of India’s new middle class N Mathur South Asia Research 30 (3), 211-231, 2010 | 173 | 2010 |
| Consumer culture, modernity and identity N Mathur Sage Publications India, 2013 | 45 | 2013 |
| Santhal worldview N Mathur Concept Publishing Company, 2001 | 36 | 2001 |
| The street vendors bill: Opportunities and challenges N Mathur Economic and Political Weekly, 22-25, 2014 | 22 | 2014 |
| Modernity, consumer culture and construction of urban youth identity in India: A disembedding perspective N Mathur Consumer culture, modernity and identity, 89-121, 2014 | 17 | 2014 |
| Chanted narratives of indigenous people: Context and content N Mathur Asian ethnology 67 (1), 103, 2008 | 17 | 2008 |
| Cultural rhythms in emotions, narratives and dance N Mathur (No Title), 2002 | 9 | 2002 |
| Diffusion of Culture: British, German-Austrian, and American Schools N Mathur Reader in Sociology, 2007 | 5 | 2007 |
| Myth, image and ecology N Mathur Indian Anthropologist 31 (1), 19-28, 2001 | 5 | 2001 |
| Women’s withdrawal from India’s rural workforce: explaining the trend N Mathur Social change 47 (1), 125-133, 2017 | 3 | 2017 |
| Gods, God-men and the Gullible N Mathur Economic and Political Weekly, 23-25, 2015 | 3 | 2015 |
| Totemism in Caste Communities: A Case from Mathurs of Delhi N Mathur Indian Anthropologist 19 (1/2), 53-64, 1989 | 3 | 1989 |
| Consumer Culture and Shopping Decisions N Mathur Economic & Political Weekly 53 (1), 63, 2018 | 2 | 2018 |
| Consumption in India N Mathur The Wiley Blackwell encyclopedia of consumption and consumer studies, 1-3, 2015 | 2 | 2015 |
| Anthropology and the crisis of AIDS: Competing perspectives N Mathur Indian Anthropologist, 33-44, 2005 | 2 | 2005 |
| Cultural Rhythms in Emotions, Narratives, and Dance. By NITA MATHUR. New Delhi: Munshiram Manoharlal, 2002. ix, 225 pp. $39.95 (cloth). M Srirama The Journal of Asian Studies 63 (1), 235-236, 2004 | 2 | 2004 |
| Consumer Culture, Modernity and Identity N Mathur JOURNAL OF INTERCULTURAL STUDIES 36 (4), 497-498, 2015 | 1 | 2015 |
| Alternative Paradigms in Folklore Studies: The Indian Chapter N Mathur Indian Folklore Research Journal 1 (1), 2001 | 1 | 2001 |
| RATIONALITY, CONSUMERISM AND LIFESTYLE CHOICES N Mathur Sociology of Rationality: Critiques and Creative Conversations, 2024 | | 2024 |
| Negotiating the Relationship between Commodities and Their Images N Mathur Economic & Political Weekly 57 (47), 33, 2022 | | 2022 |
