| Building understanding of the domain of consumer vulnerability SM Baker, JW Gentry, TL Rittenburg Journal of macromarketing 25 (2), 128-139, 2005 | 1112 | 2005 |
| Characteristics of adopters and non-adopters of home computers M Dee Dickerson, JW Gentry Journal of Consumer research 10 (2), 225-235, 1983 | 1106 | 1983 |
| Stuck in the model trap: The effects of beautiful models in ads on female pre-adolescents and adolescents MC Martin, JW Gentry Journal of advertising 26 (2), 19-33, 1997 | 626 | 1997 |
| Cultural values reflected in theme and execution: A comparative study of US and Korean television commercials B Cho, U Kwon, JW Gentry, S Jun, F Kropp Journal of Advertising 28 (4), 59-73, 1999 | 494 | 1999 |
| What is experiential learning JW Gentry Guide to business gaming and experiential learning 9 (1), 20-32, 1990 | 461 | 1990 |
| The effects of counterfeiting on consumer search JW Gentry, S Putrevu, CJ Shultz Journal of Consumer Behaviour: An International Research Review 5 (3), 245-256, 2006 | 404 | 2006 |
| How now Ralph Lauren? The separation of brand and product in a counterfeit culture. JW Gentry, S Putrevu, C Shultz II, S Commuri Advances in consumer research 28 (1), 2001 | 394 | 2001 |
| Antecedents of turnover intentions among retail management LK Good, GF Sisler, JW Gentry Journal of retailing 64 (3), 295, 1988 | 356 | 1988 |
| Opportunities for family research in marketing S Commuri, JW Gentry | 323 | 2000 |
| Ethnic consumer reaction to targeted marketing: A theory of intercultural accommodation J Holland, JW Gentry Journal of Advertising 28 (1), 65-77, 1999 | 252 | 1999 |
| Productive consumption in the class-mediated construction of domestic masculinity: Do-it-yourself (DIY) home improvement in men's identity work R Moisio, EJ Arnould, JW Gentry Journal of Consumer Research 40 (2), 298-316, 2013 | 247 | 2013 |
| Is advertising a barrier to male movement toward gender change? J Gentry, R Harrison Marketing Theory 10 (1), 74-96, 2010 | 241 | 2010 |
| Fashion involvement: An instrument validation procedure AE Fairhurst, LK Good, JW Gentry Clothing and textiles research journal 7 (3), 10-14, 1989 | 225 | 1989 |
| How important are evaluative criteria in shopping center patronage JW Gentry, AC Burns Journal of Retailing 53 (4), 73-&, 1978 | 214 | 1978 |
| Family transitions during grief: Discontinuities in household consumption patterns JW Gentry, PF Kennedy, C Paul, RP Hill Journal of Business Research 34 (1), 67-79, 1995 | 191 | 1995 |
| Guide to business gaming and experiential learning JW Gentry Nichols/GP Pub., 1990 | 189 | 1990 |
| The vulnerability of those grieving the death of a loved one: Implications for public policy JW Gentry, PF Kennedy, K Paul, RP Hill Journal of Public Policy & Marketing 14 (1), 128-142, 1995 | 183 | 1995 |
| Relationship development in selling: a cognitive analysis G Macintosh, KA Anglin, DM Szymanski, JW Gentry Journal of Personal Selling & Sales Management 12 (4), 23-34, 1992 | 183 | 1992 |
| Consumer acculturation processes and cultural conflict: how generalizable is a North American model for marketing globally? JW Gentry, S Jun, P Tansuhai Journal of Business Research 32 (2), 129-139, 1995 | 180 | 1995 |
| The role of style versus fashion orientation on sustainable apparel consumption S Gupta, W Gwozdz, J Gentry Journal of Macromarketing 39 (2), 188-207, 2019 | 150 | 2019 |
