| Enhancing alliance performance: The effects of contractual-based versus relational-based governance Y Lee, ST Cavusgil Journal of business research 59 (8), 896-905, 2006 | 582 | 2006 |
| The impact of communication strategy on launching new products: The moderating role of product innovativeness Y Lee, G Colarelli O'Connor Journal of Product Innovation Management 20 (1), 4-21, 2003 | 511 | 2003 |
| R&D intensity and commercialization orientation effects on financial performance BW Lin, Y Lee, SC Hung Journal of business research 59 (6), 679-685, 2006 | 499 | 2006 |
| New product launch strategy for network effects products Y Lee, GC O'Connor Journal of the Academy of Marketing Science 31 (3), 241-255, 2003 | 318 | 2003 |
| Consumer perceptions of product creativity, coolness, value and attitude S Im, S Bhat, Y Lee Journal of Business Research 68 (1), 166-172, 2015 | 266 | 2015 |
| Understanding and managing international product launch: A comparison between developed and emerging markets Y Lee, BW Lin, YY Wong, RJ Calantone Journal of Product Innovation Management 28 (s1), 104-120, 2011 | 86 | 2011 |
| Determinants of e-communication adoption: the internal push versus external pull factors F Wu, YK Lee Marketing Theory 5 (1), 7-31, 2005 | 70 | 2005 |
| How do form and functional newness affect adoption preference? The moderating role of consumer need for uniqueness Y Lee, FN Ho, MC Wu Journal of Consumer Marketing 35 (1), 79-90, 2018 | 30 | 2018 |
| The impact of launch strategy on new product performance: the moderating roles of network effects and innovativeness YK Lee Rensselaer Polytechnic Institute, 1999 | 6 | 1999 |
| CONSUMERS’RESPONSES TO ATTRIBUTE INCONGRUITY IN NEW PRODUCT DESIGN Y Lee, AD Shocker Marketing Theory and Applications, 389, 2007 | 2 | 2007 |
| The success of innovations strongly depends on knowledge about early adopters. Prior research helps to describe the characteristics of this important customer type. However … A Singhapakdi, DJ Lee, MJ Sirgy, K Senasu Journal of Business Research 68 (1), 137-145, 2015 | | 2015 |
| Determinants of firms' propensity of e-enabled communication adoption: the internal push and external pull factors F Wu, YK Lee IEEE International Engineering Management Conference 1, 113-118, 2002 | | 2002 |
| The analysis of market efficiency: a case of bundling telecom services Y Lee, JR Norsworthy IEMC'98 Proceedings. International Conference on Engineering and Technology …, 1998 | | 1998 |
| MARKET LEARNING FOR BREAKTHROUGH INNOVATION IN NEW AND ESTABLISHED FIRMS GC O'Connor, JG Morone, YK Lee Research at the Marketing/entrepreneurship Interface, 269, 1998 | | 1998 |
| Trường Đại học FPT Y Lee, GC O’Connor | | |
| J PROD INNOV MANAG 2003; 20: 511 I Alam, M Appleyard, EU Bond III, R Calantone, G Colarelli O’Connor, ... | | |