| When shelf-based scarcity impacts consumer preferences JR Parker, DR Lehmann Journal of retailing 87 (2), 142-155, 2011 | 297 | 2011 |
| Autonomy in consumer choice K Wertenbroch, RY Schrift, JW Alba, A Barasch, A Bhattacharjee, ... Marketing letters 31, 429-439, 2020 | 147 | 2020 |
| The past, present, and future of consumer research MS Malter, MB Holbrook, BE Kahn, JR Parker, DR Lehmann Marketing Letters 31, 137-149, 2020 | 133 | 2020 |
| Decision comfort JR Parker, DR Lehmann, Y Xie Journal of Consumer Research 43 (1), 113-133, 2016 | 121 | 2016 |
| On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase N Reinholtz, DM Bartels, JR Parker Journal of Consumer Research 42 (4), 596-614, 2015 | 106 | 2015 |
| Rejectable choice sets: How seemingly irrelevant no-choice options affect consumer decision processes JR Parker, RY Schrift Journal of marketing research 48 (5), 840-854, 2011 | 104 | 2011 |
| Building a multi-category brand: when should distant brand extensions be introduced? JR Parker, DR Lehmann, KL Keller, MG Schleicher Journal of the Academy of Marketing Science 46, 300-316, 2018 | 65 | 2018 |
| How and when grouping low-calorie options reduces the benefits of providing dish-specific calorie information JR Parker, DR Lehmann Journal of Consumer Research 41 (1), 213-235, 2014 | 57 | 2014 |
| How and why the collaborative consumption of food leads to overpurchasing, overconsumption, and waste JR Parker, N Umashankar, MG Schleicher Journal of Public Policy & Marketing 38 (2), 154-171, 2019 | 50 | 2019 |
| Staying the course: The option of doing nothing and its impact on postchoice persistence RY Schrift, JR Parker Psychological Science 25 (3), 772-780, 2014 | 41 | 2014 |
| Disadoption DR Lehmann, JR Parker Ams Review 7, 36-51, 2017 | 30 | 2017 |
| Multistage decision processes: The impact of attribute order on how consumers mentally represent their choice RY Schrift, JR Parker, G Zauberman, S Srna Journal of Consumer Research 44 (6), 1307-1324, 2018 | 29 | 2018 |
| Cross-buying after product failure recovery? Depends on how you feel about it N Umashankar, R Srinivasan, JR Parker Journal of Marketing Theory and Practice 24 (1), 1-22, 2016 | 13 | 2016 |
| How product type and organic label structure combine to influence consumers’ evaluations of organic foods JR Parker, I Paul, R Hamilton, O Rodriguez-Vila, SG Bharadwaj Journal of Public Policy & Marketing 40 (3), 419-428, 2021 | 12 | 2021 |
| Recommendations for Interoperable Networks using Intermediate System to Intermediate System (IS-IS) J Parker | 12 | 2004 |
| IS-IS Mesh Groups R Balay, D Katz, J Parker | 10 | 2000 |
| Perceived momentum influences responsibility judgments. JR Parker, I Paul, N Reinholtz Journal of Experimental Psychology: General 149 (3), 482, 2020 | 6 | 2020 |
| Management information base for intermediate system to intermediate system (is-is) J Parker | 6 | 2006 |
| Where you shop affects how you choose: retailer price image and the importance of enriched versus comparable attributes JS Larson, R Hamilton, JR Parker Journal of the Association for Consumer Research 6 (1), 130-141, 2021 | 5 | 2021 |
| Don't forget the accountant: Role-integration increases the fungibility of mentally accounted resources I Paul, JR Parker, SL Dommer Working Paper, 2017 | 4 | 2017 |
Rom SchriftAssociate Professor of Marketing, Kelley School of Business, Indiana University確認したメール アドレス: iu.edu
