| Social media? Get serious! Understanding the functional building blocks of social media JH Kietzmann, K Hermkens, IP McCarthy, BS Silvestre Business horizons 54 (3), 241-251, 2011 | 9462 | 2011 |
| Ride on! Mobility business models for the sharing economy B Cohen, J Kietzmann Organization & environment 27 (3), 279-296, 2014 | 1689 | 2014 |
| Is it all a game? Understanding the principles of gamification K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt Business horizons 58 (4), 411-420, 2015 | 1489 | 2015 |
| Social media? It's serious! Understanding the dark side of social media CV Baccarella, TF Wagner, JH Kietzmann, IP McCarthy European Management Journal 36 (4), 431-438, 2018 | 760 | 2018 |
| Artificial intelligence in advertising: How marketers can leverage artificial intelligence along the consumer journey J Kietzmann, J Paschen, E Treen Journal of Advertising Research 58 (3), 263-267, 2018 | 598 | 2018 |
| Deepfakes: Trick or treat? J Kietzmann, LW Lee, IP McCarthy, TC Kietzmann Business Horizons 63 (2), 135-146, 2020 | 540 | 2020 |
| Artificial intelligence (AI) and its implications for market knowledge in B2B marketing J Paschen, J Kietzmann, TC Kietzmann Journal of business & industrial marketing 34 (7), 1410-1419, 2019 | 510 | 2019 |
| Game on: Engaging customers and employees through gamification K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt Business horizons 59 (1), 29-36, 2016 | 490 | 2016 |
| Go boldly!: Explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business M Farshid, J Paschen, T Eriksson, J Kietzmann Business horizons 61 (5), 657-663, 2018 | 477 | 2018 |
| Unpacking the social media phenomenon: towards a research agenda JH Kietzmann, BS Silvestre, IP McCarthy, LF Pitt Journal of public affairs 12 (2), 109-119, 2012 | 474 | 2012 |
| Beyond Bitcoin: What blockchain and distributed ledger technologies mean for firms A Hughes, A Park, J Kietzmann, C Archer-Brown Business Horizons 62 (3), 273-281, 2019 | 467 | 2019 |
| Disruptions, decisions, and destinations: Enter the age of 3-D printing and additive manufacturing J Kietzmann, L Pitt, P Berthon Business Horizons 58 (2), 209-215, 2015 | 447 | 2015 |
| Bittersweet! Understanding and managing electronic word of mouth J Kietzmann, A Canhoto Journal of Public Affairs 13 (2), 146-159, 2013 | 433 | 2013 |
| A great place to work!? Understanding crowdsourced employer branding A Dabirian, J Kietzmann, H Diba Business horizons 60 (2), 197-205, 2017 | 426 | 2017 |
| How to work a crowd: Developing crowd capital through crowdsourcing J Prpić, PP Shukla, JH Kietzmann, IP McCarthy Business Horizons 58 (1), 77-85, 2015 | 407 | 2015 |
| Artificial intelligence: Building blocks and an innovation typology U Paschen, C Pitt, J Kietzmann Business Horizons 63 (2), 147-155, 2020 | 373 | 2020 |
| Strategic knowledge management and enterprise social media C Archer-Brown, J Kietzmann Journal of knowledge management 22 (6), 1288-1309, 2018 | 259 | 2018 |
| Mobility at work: A typology of mobile communities of practice and contextual ambidexterity J Kietzmann, K Plangger, B Eaton, K Heilgenberg, L Pitt, P Berthon The Journal of Strategic Information Systems 22 (4), 282-297, 2013 | 246 | 2013 |
| Preparing for an era of deepfakes and AI-generated ads: A framework for understanding responses to manipulated advertising C Campbell, K Plangger, S Sands, J Kietzmann Journal of Advertising 51 (1), 22-38, 2022 | 237 | 2022 |
| Employer branding: Understanding employer attractiveness of IT companies A Dabirian, J Paschen, J Kietzmann IT professional 21 (1), 82-89, 2019 | 181 | 2019 |
Leyland PittSimon Fraser University確認したメール アドレス: sfu.ca