| Implementation of artificial intelligence in fashion: Are consumers ready? Y Liang, SH Lee, JE Workman Clothing and Textiles Research Journal 38 (1), 3-18, 2020 | 142 | 2020 |
| How do consumers perceive mobile self-checkout in fashion retail stores? Y Liang, SH Lee, JE Workman International journal of retail & distribution management 50 (6), 677-691, 2022 | 29 | 2022 |
| Comparison of consumers’ acceptance of online apparel mass customization across web and mobile channels Y Liang, C Liu Journal of Global Fashion Marketing 10 (3), 228-245, 2019 | 29 | 2019 |
| How do smartwatch price and brand awareness drive consumer perceptions and purchase intention? A perceived value approach B Ramkumar, Y Liang International Journal of Technology Marketing 14 (2), 154-180, 2020 | 20 | 2020 |
| College students’ acceptance of online mass-customized athletic shoes Y Liang, C Liu, LB McRoberts Fashion and Textiles 4, 1-16, 2017 | 17 | 2017 |
| Prioritizing protection by face masks during COVID-19: The application of customer open innovation Y Liang, G Hustvedt, J Miller Journal of Open Innovation: Technology, Market, and Complexity 8 (1), 43, 2022 | 9 | 2022 |
| Can consumers’ visual attention be predictable? A saliency modelling-based approach on fashion advertisements SH Lee, Y Liang, Y Chen, A Mahdi, J Qin International Journal of Fashion Design, Technology and Education 14 (3 …, 2021 | 9 | 2021 |
| Gen Z’s social media engagement, fashion innovativeness, need for variety, and gender JE Workman, SH Lee, Y Liang International Journal of Fashion Design, Technology and Education 16 (1 …, 2023 | 7 | 2023 |
| Extending the technology acceptance model to consumer perceptions of fashion AI Y Liang, SH Lee, JE Workman International Textile and Apparel Association Annual Conference Proceedings …, 2018 | 6 | 2018 |
| Websites vs. apps: A comparison of consumer acceptance of apparel mass-customization across channels Y Liang Louisiana State University and Agricultural & Mechanical College, 2016 | 6 | 2016 |
| Fashion or Function: Examining Consumers' Perceived Values of Mass-Customized Menswear via a Content Mining Approach Y Liang, S Rangineni, C Liu International Journal of Business Analytics (IJBAN) 9 (6), 1-18, 2022 | 4 | 2022 |
| Social media engagement, gender, materialism, and money attitudes JE Workman, SH Lee, Y Liang International Textile and Apparel Association Annual Conference Proceedings …, 2020 | 4 | 2020 |
| The decision to sew: Making face masks during the COVID-19 pandemic G Hustvedt, Y Liang International Journal of Fashion Design, Technology and Education, 2022 | 2 | 2022 |
| Easy to Follow a Fashion Trendsetter on Social Media but It’s Hard to Become One JE Workman, SH Lee, Y Liang International Textile and Apparel Association Annual Conference Proceedings …, 2019 | 2 | 2019 |
| Perceived value and intention to purchase a smartwatch: Understanding the role of brand trust, perceived quality, and perceived risk Y Liang, B Ramkumar International Textile and Apparel Association Annual Conference Proceedings …, 2018 | 2 | 2018 |
| An eye-tracking study: do consumers’ gender, ethnicity, and fashion interest affect their visual attention to fashion models in advertisements? Y Liang, SH Lee International Journal of Fashion Design, Technology and Education, 1-12, 2024 | 1 | 2024 |
| Eye-Tracking Fashion: Assessing the Influence of Consumer Traits on Visual Attention on Fashion Advertisements Y Liang, SH Lee, ER Kiper International Textile and Apparel Association Annual Conference Proceedings …, 2025 | | 2025 |
| Styling for All: Strategies for Effective Fashion Styling in Cross Generational Online Sales EC Avila, K Arthur, L Eyster, Y Liang, G Hustvedt International Textile and Apparel Association Annual Conference Proceedings …, 2025 | | 2025 |
| An Eye-Tracking Study: Do Gender and Ethnicity of Consumers Affect Their Visual Attention to Fashion Models in Advertisements? Y Liang, SH Lee International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
| Sustainability Communications among Fashion Retailers: Comparison of Patagonia and H&M V Kamma, Y Liang International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
Seung-Hee LeeJudge William Holmes Cook Professor, Southern Illinois University確認したメール アドレス: siu.edu