| From social to sale: The effects of firm-generated content in social media on customer behavior A Kumar, R Bezawada, R Rishika, R Janakiraman, PK Kannan Journal of marketing 80 (1), 7-25, 2016 | 1590 | 2016 |
| The effect of customers' social media participation on customer visit frequency and profitability: an empirical investigation R Rishika, A Kumar, R Janakiraman, R Bezawada Information systems research 24 (1), 108-127, 2013 | 806 | 2013 |
| The effect of a data breach announcement on customer behavior: Evidence from a multichannel retailer R Janakiraman, JH Lim, R Rishika Journal of marketing 82 (2), 85-105, 2018 | 292 | 2018 |
| Social dollars in online communities: The effect of product, user, and network characteristics E Park, R Rishika, R Janakiraman, MB Houston, B Yoo Journal of marketing 82 (1), 93-114, 2018 | 169 | 2018 |
| The effects of asymmetric social ties, structural embeddedness, and tie strength on online content contribution behavior R Rishika, J Ramaprasad Management Science 65 (7), 3398-3422, 2019 | 79 | 2019 |
| Competitive effects of front-of-package nutrition labeling adoption on nutritional quality: evidence from facts up front–style labels JH Lim, R Rishika, R Janakiraman, PK Kannan Journal of Marketing 84 (6), 3-21, 2020 | 55 | 2020 |
| Brand-generated social media content and its differential impact on loyalty program members BI Hernández-Ortega, MA Stanko, R Rishika, FJ Molina-Castillo, J Franco Journal of the Academy of Marketing Science 50 (5), 1071-1090, 2022 | 31 | 2022 |
| Really rewarding rewards: strategic licensing in long-term healthy food consumption R Rishika, S Feurer, KL Haws Journal of Consumer Research 49 (2), 268-287, 2022 | 10 | 2022 |
| The art of mistiming: How interruptions make mobile coupon campaigns effective S Banerjee, R Rishika Journal of Direct, Data and Digital Marketing Practice 17, 101-113, 2015 | 4 | 2015 |
| Spring Forward= Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior R Janakiraman, H Kamatham, S Feurer, R Rishika, B Phogaat, M Girju Journal of Marketing, 2024 | 2 | 2024 |
| Social media and retailing: a review and directions for futureresearch R Rishika, R Janakiraman Handbook of Research on Retailing, 273-295, 2018 | 2 | 2018 |
