| Marketing communications: A brand narrative approach M Dahlen, F Lange, T Smith John Wiley & Sons, 2009 | 554 | 2009 |
| Optimal marknadskommunikation M Dahlén, F Lange Liber, 2009 | 304 | 2009 |
| A disaster is contagious: How a brand in crisis affects other brands M Dahlen, F Lange Journal of Advertising Research 46 (4), 388-397, 2006 | 216 | 2006 |
| Omnichannel-based promotions’ effects on purchase behavior and brand image A Blom, F Lange, RL Hess Jr Journal of Retailing and Consumer Services 39, 286-295, 2017 | 196 | 2017 |
| Let’s be strange: brand familiarity and ad‐brand incongruency F Lange, M Dahlén Journal of Product & Brand Management 12 (7), 449-461, 2003 | 155 | 2003 |
| To challenge or not to challenge: Ad-brand incongruency and brand familiarity M Dahlén, F Lange Journal of marketing theory and practice 12 (3), 20-35, 2004 | 131 | 2004 |
| Effects of ad-brand incongruence M Dahlén, F Lange, H Sjödin, F Törn Journal of Current Issues & Research in Advertising 27 (2), 1-12, 2005 | 117 | 2005 |
| Real consumers in the virtual store M Dahlen, F Lange Scandinavian Journal of Management 18 (3), 341-363, 2002 | 77 | 2002 |
| Advertising weak and strong brands: Who gains? M Dahlén, F Lange Psychology & Marketing 22 (6), 473-488, 2005 | 76 | 2005 |
| Store-window creativity's impact on shopper behavior F Lange, S Rosengren, A Blom Journal of Business Research 69 (3), 1014-1021, 2016 | 69 | 2016 |
| In-store demonstrations as a promotion tool J Nordfält, F Lange Journal of Retailing and Consumer Services 20 (1), 20-25, 2013 | 65 | 2013 |
| Omnichannel promotions and their effect on customer satisfaction A Blom, F Lange, RL Hess European Journal of Marketing 55 (13), 177-201, 2021 | 55 | 2021 |
| When weaker brands prevail F Lange, S Selander, C Åberg Journal of Product & Brand Management 12 (1), 6-21, 2003 | 25 | 2003 |
| Bridging theory and practice in an applied retail track F Lange, S Rosengren, J Colliander, M Hernant, KT Liljedal Journal of Marketing Education 40 (1), 6-16, 2018 | 19 | 2018 |
| Response formats in questionnaires: Itemized rating scales versus continuous rating scales F Lange, M Söderlund SSE/EFI Working Paper Series in Business Administration 13, 2004 | 15 | 2004 |
| Do brands of a feather flock together? Some exploratory findings on the role of individual brands in brand constellation choice F Lange Journal of Consumer Behaviour: An International Research Review 4 (6), 465-479, 2005 | 13 | 2005 |
| Visual persuasion with physically attractive models in ads: An examination of how the ad model influences product evaluations M Söderlund, F Lange SSE/EFI WPSBA 8 (5), 2006 | 10 | 2006 |
| Optimal marknadskommunikation D Micael, L Fredrik Malmö: Liber, 2003 | 10 | 2003 |
| Situations and constellations: examining brand attitude and perceived fit in evaluations of brand constellations F Lange, F Törn Proceedings of the 31st EMAC Conference, Braga, 2002 | 10 | 2002 |
| Catering to the digital consumer: From multichannel to omnichannel retailing S Rosengren, F Lange, M Hernant, A Blom Managing Digital Transformation, SSE Institute for Research, Stockholm, 97-113, 2018 | 9 | 2018 |
