| Is banner blindness genuine? Eye tracking internet text advertising G Hervet, K Guérard, S Tremblay, MS Chtourou Applied cognitive psychology 25 (5), 708-716, 2011 | 289 | 2011 |
| Competitive advertising strategies for programmatic television IA Guitart, G Hervet, S Gelper Journal of the Academy of Marketing Science 48, 753-775, 2020 | 35 | 2020 |
| Creativity chains and playing in the crossfire on the video‐sharing site YouTube C Boulaire, G Hervet, R Graf Journal of Research in Interactive Marketing 4 (2), 111-141, 2010 | 34 | 2010 |
| Using eye-tracking to understand the impact of multitasking on memory for banner ads: the role of attention to the ad IA Guitart, G Hervet, D Hildebrand International Journal of Advertising 38 (1), 154-170, 2019 | 33 | 2019 |
| The impact of contextual television ads on online conversions: An application in the insurance industry IA Guitart, G Hervet International Journal of Research in Marketing 34 (2), 480-498, 2017 | 24 | 2017 |
| Decision analysis using policy capturing and process tracing techniques in a simulated naval air-defense task D Lafond, J Champagne, G Hervet, JF Gagnon, S Tremblay, R Rousseau Proceedings of the Human Factors and Ergonomics Society Annual Meeting 53 …, 2009 | 21 | 2009 |
| Entretien de groupe dans Second Life G Hervet, L El Kamel, B Rigaux-Bricmont Recherches qualitatives 29 (1), 69-98, 2010 | 8 | 2010 |
| Increasing the effectiveness of display social media ads for startups: The role of different claims and executional characteristics G Hervet, IA Guitart Journal of Business Research 153, 467-478, 2022 | 7 | 2022 |
| Dynamic Cognition as Revealed by Eye Tracking F Vachon, G Hervet, BR Valliéres, S Tremblay Tobii Eye Tracking Conference on Behavioral Research. Frankfurt, Germany, 2011 | 2 | 2011 |
| Attention visuelle envers la publicité sur Internet: mesures & conséquences G Hervet Université Laval, 2007 | | 2007 |
| L’enchantement d’une cause sur le web 2.0: le cas de Playing for Change C Boulaire, L Petitjean, G Hervet | | |
