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J. Andrew Petersen

Associate Professor of Marketing, The Pennsylvania State University

確認したメールアドレス: psu.edu

被引用数: 5357

Word of Mouth Product Returns Customer Lifetime Value Marketing Metrics Customer Referrals

Bruce Clark

Associate Professor, Marketing, Northeastern University

確認したメールアドレス: neu.edu

被引用数: 4447

marketing strategy managerial information processing competition marketing metrics

Neil Bendle

Terry College of Business, University of Georgia

確認したメールアドレス: uga.edu

被引用数: 3549

Marketing Metrics Competition Political Marketing

Mitchell Ross

Griffith University

確認したメールアドレス: griffith.edu.au

被引用数: 2290

Digital marketing Marketing metrics Consumer behaviour Education marketing

Gopala Ganesh

University of North Texas

確認したメールアドレス: unt.edu

被引用数: 1878

Marketing Metrics Marketing Analytics Marketing Education

Claudiu Dimofte

San Diego State University

確認したメールアドレス: mail.sdsu.edu

被引用数: 1852

Implicit cognition Marketing metrics Global branding

Pablo Farías

Facultad de Economía y Negocios, Universidad de Chile

確認したメールアドレス: fen.uchile.cl

被引用数: 1796

low price strategies promotion tools marketing metrics

Yuhui Gao

Associate Professor of Marketing, Dublin City University

確認したメールアドレス: dcu.ie

被引用数: 1331

Marketing performance measurement marketing metrics business leader's personal values managerial creativity corporate social

Dave Stewart

Deakin Business School, Deakin University

確認したメールアドレス: mdapractice.com

被引用数: 1086

Marketing metrics Viral marketing Innovation

Marta Olivia Rovedder de Oliveira

Professor of Marketing, Departamento de Ciências Administrativas, CCSH, UFSM

確認したメールアドレス: ufsm.br

被引用数: 707

Marketing Analytics Marketing Metrics Marketing Strategy International Marketing

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