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Michael Haenlein

Professor of Marketing, ESCP Business School and University of Liverpool Management …

確認したメールアドレス: escp.eu

被引用数: 68749

Marketing New Technologies Social Media Social Media Marketing Influencer Marketing

Robert V. Kozinets

Professor, University of Southern California

確認したメールアドレス: usc.edu

被引用数: 52160

Sharing Economy Social Media Marketing Activism Consumer Research Influencer Marketing

Seunga Venus Jin

Associate Dean for Education, Director of AI & Media (AIM) LAB, Full Professor …

確認したメールアドレス: northwestern.edu

被引用数: 11846

Artificial Intelligence Human-Machine-Interaction Social Media Influencer Marketing Brand

Eva A. van Reijmersdal

Associate Professor of Persuasive Communication

確認したメールアドレス: uva.nl

被引用数: 10677

influencer marketing sponsorship disclosures finfluencers advergames children & adolescents

Kirk Plangger

King's Business School, King's College London

確認したメールアドレス: kcl.ac.uk

被引用数: 8693

Digital marketing Digital consumption Influencer marketing Marketing technology Digital retail management

Colin Campbell

Associate Professor, University of San Diego and Editor-in-Chief of JAR

確認したメールアドレス: sandiego.edu

被引用数: 7846

Online Video Advertising Influencer Marketing Social Media Marketing Experimentation AI and Machine Learning

Chen Lou

Associate Professor, Wee Kim Wee School of Communication and Information, Nanyang …

確認したメールアドレス: ntu.edu.sg

被引用数: 7598

digital advertising influencer marketing social media

Joe Phua

Endowed Distinguished Chair and Professor, Southern Methodist University

確認したメールアドレス: smu.edu

被引用数: 7266

Advertising Marketing Influencer Marketing Social Media Marketing AI and Machine Learning

Marijke De Veirman

Artevelde University of Applied Sciences

確認したメールアドレス: arteveldehs.be

被引用数: 6609

influencer marketing social media marketing podcast advertising advertising literacy

Amy Wong

Singapore University of Social Sciences

確認したメールアドレス: suss.edu.sg

被引用数: 5869

Services marketing Retailing Online brand communities Influencer marketing Service robots

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