プロフィール

Stephan Zielke, Professor, Dr. rer. pol.

Walbusch Chair of Multi-Channel-Management, University of Wuppertal, Germany

確認したメールアドレス: wiwi.uni-wuppertal.de

被引用数: 3966

multi channel omni channel channel integration customer journey price image

Fredrik Lange

Assistant professor, Stockholm School of Economics

確認したメールアドレス: hhs.se

被引用数: 2165

consumer behaviour retailing shopper marketing customer journey brand management

Larissa Becker

Assistant Professor in Marketing, Hanken School of Economics

確認したメールアドレス: hanken.fi

被引用数: 1618

Marketing customer experience customer journey consumer journey service-dominant logic

Mohsin Abdur Rehman

Oulu Business School, University of Oulu

確認したメールアドレス: oulu.fi

被引用数: 1132

customer experience customer journey transformative consumer research service marketing

Amir Abedini koshksaray

Department of Marketing, Griffith Business School, G42, Griffith University, Gold Coast …

確認したメールアドレス: griffithuni.edu.au

被引用数: 1119

Technology Marketing consumer behavior Consumer adoption customer journey Digital transformation

Bernd F. Reitsamer

University of Innsbruck

確認したメールアドレス: uibk.ac.at

被引用数: 695

Experiential Marketing Customer Journey Digital Marketing Consumer Behavior Tourism

Lily (Xuehui) Gao

Assistant Professor at Stockholm School of Economics (SSE)

確認したメールアドレス: hhs.se

被引用数: 536

Data Mining Customer experience customer journey multichannel management

Dr Sam Lynch

Head of Department | Consultant | Researcher

確認したメールアドレス: drsamlynch.co.uk

被引用数: 358

Omnichannel & Neuromarketing Customer Journey Consumer Behaviour Decision-Making Fashion Retail

Jolanta Sabaitytė

PhD, Vilnius Gediminas technical university

確認したメールアドレス: kam.lt

被引用数: 357

Business models Internet marketing customer behavior customer journey online marketing

Sergio Cuervo Guzmán

ESAN University

確認したメールアドレス: esan.edu.pe

被引用数: 206

Digital Marketing Digital Analytics Social Analytics Consumer Behavior Customer Journey

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