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Kevin Lane Keller

Tuck School of Business at Dartmouth College

確認したメールアドレス: dartmouth.edu

被引用数: 357946

Marketing Branding Brands Brand Management

DAvid Aaker

Prophet, BerkeleyHaas School of Business, University of California

確認したメールアドレス: prophet.com

被引用数: 164087

Marketing branding strategy stories growth

Jan-Benedict EM Steenkamp

Massey Distinguished Professor, University of North Carolina at

確認したメールアドレス: unc.edu

被引用数: 71298

Branding Global Marketing Marketing Strategy Leadership

Aron O'Cass

La Trobe University

確認したメールアドレス: latrobe.edu.au

被引用数: 51881

marketing strategy Innovation branding consumer behavior political marketing

Naomi Klein

University of British Columbia Professor of Climate Justice

確認したメールアドレス: ubc.ca

被引用数: 51133

climate justice economic justice branding surveillance capitalism

Bernd H. Schmitt

Professor, Columbia Business School

確認したメールアドレス: columbia.edu

被引用数: 47761

Consumer behavior consumer experience branding new technologies

Rohit Deshpande

Professor, Harvard University

確認したメールアドレス: hbs.edu

被引用数: 43223

Marketing Branding Business of the Arts Cultural Entrepreneurship

Debbie MacInnis

Marshall School of Business University of Southern California

確認したメールアドレス: usc.edu

被引用数: 40023

Consumer Behavior Branding Consumer Emotions

C. Whan Park

Robert E. Brooker Professor of Marketing, University of Southern California

確認したメールアドレス: marshall.usc.edu

被引用数: 39511

Branding Consumer Behavior

Susan Fournier

Allen Questrom Professor in Management, Boston University

確認したメールアドレス: bu.edu

被引用数: 35932

Branding Brand relationships consumer behavior

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