עקוב אחר
Jesus Garcia-Madariaga
Jesus Garcia-Madariaga
Profesor Universidad Complutense de Madrid
כתובת אימייל מאומתת בדומיין ucm.es
כותרת
צוטט על ידי
צוטט על ידי
שנה
Marketing Turístico, Madrid, España‏
P Kotler, J Bowen, J Makens, J García, J Flores‏
Editorial: Pearson, 2011‏
1017*2011
Principios de marketing‏
ÁE Talaya‏
Esic Editorial, 2008‏
7612008
Principios de marketing‏
Á Esteban‏
Madrid: esic 2, Esic Editorial, 2006‏
6882006
Nuevas tendencias en comunicación estratégica‏
TP Blanco, JS Herrera‏
ESIC Editorial, 2014‏
3132014
Gamification and online consumer decisions: Is the game over?‏
S Tobon, JL Ruiz-Alba, J García-Madariaga‏
Decision Support Systems 128, 113167, 2020‏
2562020
Diccionario de dirección de empresas y marketing‏
M Sastre‏
España: Ecobook, 2009‏
235*2009
Residents' attitude as determinant of tourism sustainability: The case of Trujillo‏
MFB López, NR Virto, JA Manzano, J García-Madariaga‏
Journal of Hospitality and Tourism Management 35, 36-45, 2018‏
1632018
Do isolated packaging variables influence consumers' attention and preferences?‏
J García-Madariaga, B López, M Francisca, IM Burgos, NR Virto‏
Physiology & Behavior, 2018‏
1222018
Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: Evidence from the automobile industry‏
J Garcia-Madariaga, F Rodriguez-Rivera‏
Spanish Journal of Marketing ESIC 21 (1 (S1)), 39-53, 2017‏
1212017
The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence‏
S Tobon, J García-Madariaga‏
Journal of Theoretical and Applied Electronic Commerce Research 16 (4), 748-767, 2021‏
1132021
Stakeholders management systems: Empirical insights from relationship marketing and market orientation perspectives‏
J Garcia de Madariaga, C Valor‏
Journal of Business Ethics 71 (4), 425-439, 2007‏
1072007
Marketing del Turismo Cultural‏
J Recuero Virto, N. Blasco, F. García-Madariaga‏
Esic, 2016‏
103*2016
Evolución del marketing hacia la gestión orientada al valor del cliente: revisión y análisis‏
LM Valenzuela Fernández, J García de Madariaga Miranda, ...‏
Theoria 15 (2), 2006‏
882006
Orientación al valor del cliente y las nuevas métricas de marketing. Revisión y análisis‏
LM Valenzuela, J Garcia de Madariaga, MF Blasco‏
Panorama Socioeconómico 25 (34), 70-74, 2007‏
612007
What Can Neuromarketing Tell Us about Food Packaging?‏
I Moya, J García-Madariaga, MF Blasco‏
Foods 9 (12), 1856, 2020‏
552020
Corporate social responsibility and the classical theory of the firm: Are both theories irreconcilable?‏
J García-de-Madariaga, F Rodríguez-de-Rivera-Cremades‏
Innovar 20 (37), 5-19, 2010‏
522010
Applying partial least squares in tourism and hospitality research‏
F Ali, SM Rasoolimanesh, C Cobanoglu‏
Emerald Publishing Limited, 2018‏
49*2018
Green consumer segmentation: managerial and environmental implications from the perspective of business strategies and practices‏
C Afonso, D Gavilan, J García-Madariaga, HM Gonçalves‏
Sustainability in Innovation and Entrepreneurship: Policies and Practices …, 2018‏
45*2018
La gestión del valor de la cartera de clientes y su efecto en el valor global de la empresa: diseño de un modelo explicativo como una herramienta para la toma de decisiones …‏
JG de Madariaga Miranda‏
UNIVERSIDAD COMPLUTENSE DE MADRID, 2007‏
45*2007
Revealing unconscious consumer reactions to advertisements that include visual metaphors. A neurophysiological experiment‏
J García-Madariaga, I Moya, N Recuero, MF Blasco‏
Frontiers in Psychology 11, 760, 2020‏
442020
המערכת אינה יכולה לבצע את הפעולה כעת. נסה שוב מאוחר יותר.
מאמרים 1–20