| Design and marketing of new products GL Urban Prentice-hall, 1993 | 3683 | 1993 |
| Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study Y Bart, V Shankar, F Sultan, GL Urban Journal of marketing 69 (4), 133-152, 2005 | 2293 | 2005 |
| Lead user analyses for the development of new industrial products GL Urban, E Von Hippel Management science 34 (5), 569-582, 1988 | 1935 | 1988 |
| Placing trust at the center of your internet strategy G Urban Sloan Management Review fall, 2000 | 1550 | 2000 |
| Online trust: a stakeholder perspective, concepts, implications, and future directions V Shankar, GL Urban, F Sultan The Journal of strategic information systems 11 (3-4), 325-344, 2002 | 1179 | 2002 |
| Market share rewards to pioneering brands: An empirical analysis and strategic implications GL Urban, T Carter, S Gaskin, Z Mucha Management Science 32 (6), 645-659, 1986 | 965 | 1986 |
| Pre-test-market evaluation of new packaged goods: A model and measurement methodology AJ Silk, GL Urban Journal of marketing Research 15 (2), 171-191, 1978 | 767 | 1978 |
| Premarket forecasting of really-new products GL Urban, BD Weinberg, JR Hauser Journal of marketing 60 (1), 47-60, 1996 | 636 | 1996 |
| Online trust: state of the art, new frontiers, and research potential GL Urban, C Amyx, A Lorenzon Journal of interactive marketing 23 (2), 179-190, 2009 | 614 | 2009 |
| Modeling multiattribute utility, risk, and belief dynamics for new consumer durable brand choice JH Roberts, GL Urban Management Science 34 (2), 167-185, 1988 | 499 | 1988 |
| Website morphing JR Hauser, GL Urban, G Liberali, M Braun Marketing Science 28 (2), 202-223, 2009 | 421 | 2009 |
| Order of market entry: Established empirical generalizations, emerging empirical generalizations, and future research G Kalyanaram, WT Robinson, GL Urban Marketing science 14 (3_supplement), G212-G221, 1995 | 387 | 1995 |
| Management science in marketing DB Montgomery, GL Urban Prentice-Hall, 1969 | 335 | 1969 |
| “Listening in” to find and explore new combinations of customer needs GL Urban, JR Hauser Journal of Marketing 68 (2), 72-87, 2004 | 322 | 2004 |
| How consumers allocate their time when searching for information JR Hauser, GL Urban, BD Weinberg Journal of Marketing Research 30 (4), 452-466, 1993 | 321 | 1993 |
| Information, marketing, and pricing in the US antiulcer drug market ER Berndt, L Bui, DR Reiley, GL Urban The American economic review 85 (2), 100-105, 1995 | 315 | 1995 |
| A normative methodology for modeling consumer response to innovation JR Hauser, GL Urban Operations Research 25 (4), 579-619, 1977 | 311 | 1977 |
| Testing competitive market structures GL Urban, PL Johnson, JR Hauser Marketing Science 3 (2), 83-112, 1984 | 303 | 1984 |
| Dynamic effects of the order of entry on market share, trial penetration, and repeat purchases for frequently purchased consumer goods G Kalyanaram, GL Urban Marketing Science 11 (3), 235-250, 1992 | 302 | 1992 |
| The value priority hypotheses for consumer budget plans JR Hauser, GL Urban Journal of consumer research 12 (4), 446-462, 1986 | 300 | 1986 |
John R. HauserKirin Professor of Marketing, MITכתובת אימייל מאומתת בדומיין mit.edu