עקוב אחר
Martin Wetzels
Martin Wetzels
Full Professor of Marketing, EDHEC Business School
כתובת אימייל מאומתת בדומיין edhec.edu
כותרת
צוטט על ידי
צוטט על ידי
שנה
Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration
M Wetzels, G Odekerken-Schröder, C Van Oppen
MIS quarterly, 177-195, 2009
70492009
Hierarchical latent variable models in PLS-SEM: guidelines for using reflective-formative type models
JM Becker, K Klein, M Wetzels
Long range planning 45 (5-6), 359-394, 2012
27282012
A meta-analysis of the technology acceptance model: Investigating subjective norm and moderation effects
J Schepers, M Wetzels
Information & management 44 (1), 90-103, 2007
24632007
Linking perceived service quality and service loyalty: a multi‐dimensional perspective
J Bloemer, KO De Ruyter, M Wetzels
European journal of marketing 33 (11/12), 1082-1106, 1999
16301999
Response rate and response quality of internet-based surveys: An experimental study
E Deutskens, K De Ruyter, M Wetzels, P Oosterveld
Marketing letters 15, 21-36, 2004
14962004
The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation
T Van Laer, K De Ruyter, LM Visconti, M Wetzels
Journal of Consumer research 40 (5), 797-817, 2014
14112014
An assessment of value creation in mobile service delivery and the moderating role of time consciousness
M Kleijnen, K De Ruyter, M Wetzels
Journal of retailing 83 (1), 33-46, 2007
12472007
On the relationship between perceived service quality, service loyalty and switching costs
K De Ruyter, M Wetzels, J Bloemer
International journal of service industry management 9 (5), 436-453, 1998
10431998
Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness
E Aguirre, D Mahr, D Grewal, K De Ruyter, M Wetzels
Journal of retailing 91 (1), 34-49, 2015
9882015
More than words: The influence of affective content and linguistic style matches in online reviews on conversion rates
S Ludwig, K De Ruyter, M Friedman, EC Brüggen, M Wetzels, G Pfann
Journal of marketing 77 (1), 87-103, 2013
9742013
Customer adoption of e‐service: an experimental study
K De Ruyter, M Wetzels, M Kleijnen
International journal of service industry management 12 (2), 184-207, 2001
9482001
Marketing service relationships: the role of commitment
M Wetzels, K De Ruyter, M Van Birgelen
Journal of business & industrial marketing 13 (4/5), 406-423, 1998
8461998
An exploration of consumer resistance to innovation and its antecedents
M Kleijnen, N Lee, M Wetzels
Journal of economic psychology 30 (3), 344-357, 2009
8192009
Consumer acceptance of wireless finance
M Kleijnen, M Wetzels, K De Ruyter
Journal of financial services marketing 8, 206-217, 2004
8042004
The dynamics of the service delivery process: a value-based approach
K De Ruyter, M Wetzels, J Lemmink, J Mattson
International journal of research in marketing 14 (3), 231-243, 1997
5671997
Customer equity considerations in service recovery: a cross‐industry perspective
K De Ruyter, M Wetzels
International Journal of Service Industry Management 11 (1), 91-108, 2000
5012000
E-tailers versus retailers: Which factors determine consumer preferences
C Keen, M Wetzels, K De Ruyter, R Feinberg
Journal of Business Research 57 (7), 685-695, 2004
4882004
Developing supplier integration capabilities for sustainable competitive advantage: A dynamic capabilities approach
E Vanpoucke, A Vereecke, M Wetzels
Journal of operations management 32 (7-8), 446-461, 2014
4502014
Trust in humanoid robots: implications for services marketing
MME Van Pinxteren, RWH Wetzels, J Rüger, M Pluymaekers, M Wetzels
Journal of Services Marketing 33 (4), 507-518, 2019
4442019
Role stress in call centers: Its effects on employee performance and satisfaction
KO De Ruyter, M Wetzels, R Feinberg
Journal of interactive marketing 15 (2), 23-35, 2001
4232001
המערכת אינה יכולה לבצע את הפעולה כעת. נסה שוב מאוחר יותר.
מאמרים 1–20