| Marktforschung H Böhler, CC Germelmann, D Baier, H Woratschek Kohlhammer Verlag, 2021 | 716 | 2021 |
| Dynamics and drivers of customer engagement: within the dyad and beyond JA Fehrer, H Woratschek, CC Germelmann, RJ Brodie Journal of Service Management 29 (3), 443-467, 2018 | 198 | 2018 |
| Alexa, can I trust you? Exploring consumer paths to trust in smart voice-interaction technologies J Foehr, CC Germelmann Journal of the Association for Consumer Research 5 (2), 181-205, 2020 | 156 | 2020 |
| We love to hate them! Social media-based anti-brand communities in professional football B Popp, CC Germelmann, B Jung International Journal of Sports Marketing and Sponsorship 17 (4), 349-367, 2016 | 156 | 2016 |
| Co-destruction of value by spectators: the case of silent protests M Stieler, F Weismann, CC Germelmann Value co-creation in sport management, 82-96, 2017 | 143 | 2017 |
| Congruence and incongruence in thematic advertisement–medium combinations: Role of awareness, fluency, and persuasion knowledge CC Germelmann, JL Herrmann, M Kacha, PR Darke Journal of Advertising 49 (2), 141-164, 2020 | 83 | 2020 |
| “Give and take”: how notions of sharing and context determine free peer-to-peer accommodation decisions A Geiger, C Horbel, CC Germelmann Journal of Travel & Tourism Marketing 35 (1), 5-15, 2018 | 67 | 2018 |
| The ties that bind us: Feelings of social connectedness in socio-emotional experiences M Stieler, CC Germelmann Journal of Consumer Marketing 33 (6), 397-407, 2016 | 63 | 2016 |
| Intercultural interaction needs more than mere exposure: Searching for drivers of student interaction at border universities A Groeppel-Klein, CC Germelmann, M Glaum International Journal of Intercultural Relations 34 (3), 253-267, 2010 | 62 | 2010 |
| Exploring new routes within brand research in sport management: directions and methodological approaches T Ströbel, CC Germelmann European Sport Management Quarterly 20 (1), 1-9, 2020 | 50 | 2020 |
| Mobile consumer apps: Big data brother is watching you C Buck, C Horbel, T Kessler, C Christian Marketing Review St. Gallen 31, 26-35, 2014 | 45 | 2014 |
| Deception in consumer behavior research: A literature review on objective and perceived deception J Held, CC Germelmann Projectics/Proyéctica/Projectique 21 (3), 119-145, 2018 | 43 | 2018 |
| The Unconscious App Consumer: Discovering and Comparing the Information-seeking Patterns among Mobile Application Consumers. C Buck, C Horbel, CC Germelmann, T Eymann ECIS, 2014 | 41 | 2014 |
| Minding the Mall': Do We Remember What We See? A Groeppel-Klein, CC Germelmann Advances in consumer research 30, 56-67, 2003 | 39 | 2003 |
| Medien im Marketing A Gröppel-Klein, CC Germelmann, A Gröppel-Klein Gabler, 2009 | 30 | 2009 |
| Actor engagement practices and triadic value cocreation in the team sports ecosystem M Stieler, CC Germelmann Marketing: ZFP–Journal of Research and Management 40 (4), 30-43, 2018 | 29 | 2018 |
| Die Bedeutung von Mental Maps für die Orientierung am Point-of-Sale A Gröppel-Klein, B Bartmann, CC Germelmann NeuroPsychoEconomics 1 (1), 30-47, 2006 | 27 | 2006 |
| Kundenorientierte Einkaufszentrengestaltung CC Germelmann Springer-Verlag, 2003 | 25 | 2003 |
| Deceived or not deceived: How food consumers perceive deception J Held, CC Germelmann Advances in consumer research 42, 313-317, 2014 | 24 | 2014 |
| Social-media-based antibrand communities opposing sport-team sponsors: Insights from two prototypical communities B Popp, C Horbel, CC Germelmann International Journal of Sport Communication 11 (3), 339-368, 2018 | 21 | 2018 |
Herbert WoratschekUniversität Bayreuthכתובת אימייל מאומתת בדומיין uni-bayreuth.de
