| The impact of university brand identification and eWOM behaviour on students’ psychological well-being: a multi-group analysis among active and passive social media users D Lee, PML Ng, S Bogomolova Journal of Marketing Management 36 (3-4), 384-403, 2020 | 65 | 2020 |
| Do gamified elements affect young people’s use behaviour on consumption-related mobile applications? E Wut, P Ng, KSW Leung, D Lee Young Consumers 22 (3), 368-386, 2021 | 42 | 2021 |
| The Impact of Mukbang Live Streaming Commerce on Consumers’ Overconsumption Behavior D Lee, C Wan Journal of Interactive Marketing 58 (2-3), 198-221, 2023 | 41 | 2023 |
| Digital sustainability in the organization: Scale development and validation TM Wut, D Lee, WM Ip, SW Lee Sustainability 13 (6), 3530, 2021 | 38 | 2021 |
| Online search for information about universities: A Hong Kong study P Wong, D Lee, P ML Ng International Journal of Educational Management 32 (3), 511-524, 2018 | 38 | 2018 |
| University student readiness and its effect on intention to participate in the flipped classroom setting of hybrid learning TM Wut, J Xu, SW Lee, D Lee Education Sciences 12 (7), 442, 2022 | 36 | 2022 |
| Examining the impact of perceived source credibility on attitudes and intentions towards taking advice from others on university choice P Wong, PML Ng, D Lee, R Lam International Journal of Educational Management 34 (4), 709-724, 2020 | 31 | 2020 |
| Increasing seasonal influenza vaccination among university students: a systematic review of programs using a social marketing perspective D Lee, S Rundle-Thiele, TM Wut, G Li International Journal of Environmental Research and Public Health 19 (12), 7138, 2022 | 26 | 2022 |
| Making a higher education institution choice: differences in the susceptibility to online information on students’ advice-seeking behavior P Ng, D Lee, P Wong, R Lam Online Information Review 44 (4), 847-861, 2020 | 22 | 2020 |
| A systematic literature review of voluntary behaviour change approaches in single use plastic reduction A Mathew, S Isbanner, Y Xi, S Rundle-Thiele, P David, G Li, D Lee Journal of Environmental Management 336, 117582, 2023 | 14 | 2023 |
| The role of organizational culture, capabilities, and adoption of e‐marketing on nonprofits' organizational performance D Lee, PML Ng Journal of Philanthropy and Marketing 26 (2), e1688, 2021 | 10 | 2021 |
| Virtual reality in festivals: A systematic literature review and implications for consumer research D Lee, PML Ng, TM Wut Emerging Science Journal 6 (5), 1153-1166, 2022 | 9 | 2022 |
| The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐versus high‐cost pro‐environmental behaviors C Wan, D Lee, P Ng Psychology & Marketing, 2024 | 8 | 2024 |
| The application and outcome evaluation of a social marketing intervention to increase seasonal influenza vaccination among university students D Lee, S Rundle-Thiele, BYF Fong, G Li Vaccines 10 (10), 1671, 2022 | 7 | 2022 |
| Motivating seasonal influenza vaccination and cross-promoting covid-19 vaccination: an audience segmentation study among university students D Lee, S Rundle-Thiele, G Li Vaccines 9 (12), 1397, 2021 | 7 | 2021 |
| Do school reputation and price matter? The choice for continuing education in acquiring digital skills by adult learners A Wong, D Lee, C Chan Education and Information Technologies 27 (9), 12495-12521, 2022 | 5 | 2022 |
| The mediation effect of market orientation on the relationship of relationship marketing and non-profit fundraising performance DSM Lee, PA Markham Journal of Economic & Management Perspectives 12 (1), 386-391, 2018 | 5 | 2018 |
| Application of marketing to reduce consumer food waste in restaurants D Lee, C Wan, TCH Leung, S Rundle-Thiele, G Li European Journal of Marketing, 2024 | 4 | 2024 |
| Using strategic enrollment management (SEM) approach to determine student satisfaction in self-financing higher education institutions: Evidence from Hong Kong P Ng, P Wong, MF Lo, D Lee Journal of Economic & Management Perspectives 12 (1), 366-371, 2018 | 4 | 2018 |
| Does Attitude or Intention Affect Behavior in Sustainable Tourism? A Review and Research Agenda TM Wut, D Lee, SW Lee Sustainability 15 (19), 14076, 2023 | 3 | 2023 |
Tai ming WutThe Hong Kong Polytechnic Universityכתובת אימייל מאומתת בדומיין cpce-polyu.edu.hk