| Service quality in the banking industry: an assessment in a developing economy MG Angur, R Nataraajan, JS Jahera Jr International journal of bank marketing 17 (3), 116-125, 1999 | 855 | 1999 |
| Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention Y Yi, R Nataraajan, T Gong Journal of Business Research 64 (1), 87-95, 2011 | 562 | 2011 |
| Celebrity endorsements and beyond: New avenues for celebrity branding A Keel, R Nataraajan Psychology & marketing 29 (9), 690-703, 2012 | 386 | 2012 |
| Fear appeals in print advertising: An analysis of arousal and ad response TL Henthorne, MS LaTour, R Nataraajan Journal of advertising 22 (2), 59-69, 1993 | 276 | 1993 |
| The role of regulatory focus in the experience and self-control of desire for temptations UM Dholakia, M Gopinath, RP Bagozzi, R Nataraajan Journal of Consumer Psychology 16 (2), 163-175, 2006 | 245 | 2006 |
| Brand prominence and social status in luxury consumption: A comparison of emerging and mature markets G Pino, C Amatulli, AM Peluso, R Nataraajan, G Guido Journal of Retailing and Consumer Services 46, 163-172, 2019 | 181 | 2019 |
| Luxury purchasing among older consumers: exploring inferences about cognitive age, status, and style motivations C Amatulli, G Guido, R Nataraajan Journal of Business Research 68 (9), 1945-1952, 2015 | 171 | 2015 |
| Swapping bricks for clicks: Crowdsourcing longitudinal data on Amazon Turk TM Daly, R Nataraajan Journal of Business Research 68 (12), 2603-2609, 2015 | 155 | 2015 |
| Customer satisfaction in Asia Y Yi, R Nataraajan Psychology & Marketing 35 (6), 387-391, 2018 | 123 | 2018 |
| The year 2000: Looking forward RP Bagozzi, R Nataraajan Psychology & Marketing 17 (1), 1-11, 2000 | 115 | 2000 |
| The influence of moral philosophy on retail salespeople's ethical perceptions AJ Dubinsky, R Nataraajan, WY Huang Journal of Consumer Affairs 38 (2), 297-319, 2004 | 105 | 2004 |
| Employee perceptions of employers’ creativity and innovation: Implications for employer attractiveness and branding in tourism and hospitality ME Styvén, A Näppä, M Mariani, R Nataraajan Journal of Business Research 141, 290-298, 2022 | 96 | 2022 |
| The year 2000: Looking back R Nataraajan, RP Bagozzi Psychology & Marketing 16 (8), 631-642, 1999 | 92 | 1999 |
| Compulsive buying: toward a reconceptualization R Nataraajan, BG Goff Journal of Social Behavior and Personality 6 (6), 307, 1991 | 88 | 1991 |
| Manifestations of compulsiveness in the consumer‐marketplace domain R Nataraajan, BG Goff Psychology & Marketing 9 (1), 31-44, 1992 | 78 | 1992 |
| Consumers' moral philosophies: Identifying the idealist and the relativist AJ Dubinsky, R Nataraajan, WY Huang Journal of Business Research 58 (12), 1690-1701, 2005 | 71 | 2005 |
| “Fitness” marketing: Celebrity or non-celebrity endorsement? R Nataraajan, SK Chawla Journal of professional services marketing 15 (2), 119-129, 1997 | 69 | 1997 |
| Product touch in the real and digital world: How do consumers react? G Pino, C Amatulli, R Nataraajan, M De Angelis, AM Peluso, G Guido Journal of Business Research 112, 492-501, 2020 | 66 | 2020 |
| Customer satisfaction, Confucian dynamism, and long‐term oriented marketing relationship: A threefold empirical analysis NO Ndubisi, R Nataraajan Psychology & Marketing 35 (6), 477-487, 2018 | 62 | 2018 |
| Marketing relationships in the new millennium B2B sector NO Ndubisi, R Nataraajan Psychology & Marketing 33 (4), 227-231, 2016 | 60 | 2016 |
