| Hotel revenue management–a critical literature review S Ivanov, V Zhechev Tourism: an international interdisciplinary journal 60 (2), 175-197, 2012 | 271 | 2012 |
| The Routledge handbook of hotel chain management M Ivanova, S Ivanov, VP Magnini Routledge, 2016 | 51 | 2016 |
| Hotel marketing S Ivanov, V Zhechev Varna: Zangador, 2, 2011 | 40 | 2011 |
| Маркетинг в хотелиерството С Иванов, В Жечев Zangador Ltd., 2011 | 14 | 2011 |
| Stealth Marketing Strategy–Origins, Manifestations and Practical Application VS Zhechev Horizons in the development of human resources and knowledge (June 12, 2015), 2015 | 11 | 2015 |
| Strategic readiness for CRM process management: the case of business service companies in Bulgaria EP Stanimirov, VS Zhechev, MR Stanimirova Sarajevo Journal of Social Sciences, 2016 | 9 | 2016 |
| Could Happiness Be an Assessment Tool in Sustainable Tourism Management? S NİYAZİEVA, V ZHECHEV Advances in Hospitality and Tourism Research (AHTR) 8 (2), 338-370, 2020 | 6 | 2020 |
| Търговска марка и бранд мениджмънт В Станимиров, В Жечев Наука и икономика ИУ - Варна, 2013 | 5 | 2013 |
| Brand positioning of domestic services in Australia V Zhechev, E Stanimirov Global Journal of Business, Economics and Management: Current Issues 8 (1 …, 2018 | 4 | 2018 |
| Factors shaping attitudes towards niche luxury cars resulting from brand extensions VS Zhechev, E Stanimirov Inquiry-Sarajevo Journal of Social Science 18 (1), 143-160, 2017 | 4 | 2017 |
| CRM Мениджмънт / CRM Management V Станимиров, Е., Жечев, В. / Stanimirov, Evgeni and Zhechev Наука и икономика ИУ - Варна, 2013 | 4* | 2013 |
| Hotel Marketing (in Bulgarian) S Ivanov, V Zhechev Zangador, 2011 | 4* | 2011 |
| Cruise tourism in Bulgaria PD Ilcheva, VS Zhechev The International Hospitality and Tourism Student Journal 2 (4), 2010 | 4 | 2010 |
| A dive into the marketing trends of 2024: insights to unlocking potential V Zhechev Business & Management Compass 68 (1), 54-65, 2024 | 3 | 2024 |
| Ethical Branding - A Corporate Commitment Or Compliance With Contemporary Trends VS Zhechev, DP Zhecheva Annals of marketing-mba 4, 72-90, 2019 | 3 | 2019 |
| The impact of overbooking on hotels’ operation management A Todorov, V Zhechev The International Journal of Hospitality and Tourism Student Journal 2 (4), 2010 | 3 | 2010 |
| Measuring Brand Competitive Performance – a Focus on Ethical Brand Positioning V Zhechev The 12th International Days of Statistics and Economics, Prague, September 6 …, 2018 | 2 | 2018 |
| Integrated marketing communications of hotel chains V Zhechev The Routledge Handbook of Hotel Chain Management, 274-294, 2016 | 2 | 2016 |
| Потребителската ориентация като фактор за удовлетвореност на клиентите Е Станимиров, В Жечев Списание „Икономически изследвания “, Институт за икономически изследвания …, 2013 | 2 | 2013 |
| Consumer Orientation as a Factor for Satisfying the Clients E Stanimirov, V Zhechev Economic Studies journal, 56-89, 2013 | 2 | 2013 |
Stanislav IvanovVarna University of Management, Bulgaria; Zangador Research Instituteכתובת אימייל מאומתת בדומיין vum.bg