| A review of impulse buying behavior G Muruganantham, RS Bhakat International Journal of Marketing Studies 5 (3), 149, 2013 | 853 | 2013 |
| Challenges Faced and Preparedness of FMCG Retail Supply Chain During COVID-19 RS Bhakat Managing Supply Chain Risk and Disruptions: Post COVID-19, 19-27, 2021 | 20* | 2021 |
| An Empirical Study of Impulse Buying Behavior in Online Bookstores G Muruganantham, RS Bhakat International Journal of Online Marketing (IJOM) 3 (3), 1-17, 2013 | 20 | 2013 |
| Effect of inflation on Indian consumer’s purchase intention G Muruganantham, RS BHAKAT, K Priyadharshini 11th EBES CONFERENCE, 166, 2013 | 5 | 2013 |
| A study on the role of Social Media on Retail Business RSB Joel JM Universal Review 8 (2), 80-96, 2019 | 3* | 2019 |
| Hedonistic Personality Factors in Cosmetics Advertising: An Empirical Research Study on Youth in Bengaluru City S Kazim, AA Thomas, MH Sharieff, KR Swaroop, RS Bhakat Springer Proceedings in Business and Economics book series (SPBE), 301-313, 2023 | 2* | 2023 |
| Emerging Products and Demographic Transition:A Case of Pet Foods RS Bhakat Jaipuria International Journal of Management Research 5, 2019 | 1 | 2019 |
| Unveiling the Power of Neuromarketing: Crafting Brand Connections in the Minds of Retail Consumers N Pol, S Daveshar, RS Bhakat, S Kazim, KR Swaroop, KPJ Mukthar International Conference on Business and Technology, 336-349, 2024 | | 2024 |
| Consumption Patterns Among Employees of IT and ITES Sectors DK Muniyanayaka, N Pol, S Kazim, KP Jaheer Mukthar, KR Swaroop, ... AI in Business: Opportunities and Limitations: Volume 1, 513-526, 2024 | | 2024 |
| Emotional Appeal in Television Advertising and Its Impact on Buying Behaviour N Pol, S Kazim, KR Swaroop, RS Bhakat, S Gade, KP Jaheer Mukthar Intelligent Systems, Business, and Innovation Research, 425-440, 2024 | | 2024 |
| A Study to Assess the Effectiveness of Advertisements Specifically Focusing on Soft Drinks in the City of Bengaluru S Kazim, N Pol, KPJ Mukthar, RS Bhakat, CG Manjunatha, KR Swaroop International Conference on Business and Technology, 79-95, 2023 | | 2023 |
| Assessing Customer Satisfaction of Foodtech Firms During Supply Chain Disruptions RS Bhakat Academy of Marketing Studies Journal 26 (6), 2022 | | 2022 |
| ‘Crushed Thrice’: ‘Triple Burden’ on Working Moms during COVID Lockdown in India rani sushmitha Empirical Economics Letters 21 (5), 2022 | | 2022 |
| Post Covid Home Purchase Behavior MDI Murshidabad Conference, 2021 | | 2021 |
| A Study of Second Home Purchase Behavior among Indian Property Buyers RSB Ankit Kumar MDIM Business Review 2 (2), 2021 | | 2021 |
| Tourism in Africa-conceptual paper International Digital Conference on India Africa Business Opportunities, 2021 | | 2021 |
| Reimagining Africa and Reinventing Tourism: Perceived Destination Image among Young Indians RS Bhakat Acharya management business and entrepreneurship review (AMBER) 12 (2), 21-26, 2021 | | 2021 |
| Value Proposition of Augmented Reality Applications in Education RS Bhakat PJMTR 11 (1), 2021 | | 2021 |
| Political Marketing and Start-Ups RS Bhakat Jaipuria International Journal of Management Research 6 (1), 2020 | | 2020 |
| A study on Catchment Area Analysis of Fashion at Big Bazaar RSB Praveen HS SS International Journal of Economics and Management 9 (1), 191-208, 2018 | | 2018 |
Muruganantham GanesanProfessor, Department of Management Studies, National Institute of Technology (NIT Trichy)כתובת אימייל מאומתת בדומיין nitt.edu