| Nuevas Tendencias en Comunicación Estratégica TSJ Pintado Nuevas Tendencias en Comunicación Estratégica, 2014 | 484* | 2014 |
| The influence of online ratings and reviews on hotel booking consideration D Gavilan, M Avello, G Martinez-Navarro Tourism Management 66, 53-61, 2018 | 483 | 2018 |
| Marketing sensorial R Manzano, M Avello Pearson Educación, 2012 | 355 | 2012 |
| Affective commitment to the employer brand: Development and validation of a scale S Fernandez-Lores, D Gavilan, M Avello, F Blasco BRQ Business Research Quarterly 19 (1), 40-54, 2016 | 180 | 2016 |
| The mediating role of mental imagery in mobile advertising D Gavilan, M Avello, C Abril International Journal of Information Management 34 (4), 457-464, 2014 | 83 | 2014 |
| Status of the research in fitness apps: A bibliometric analysis Y Liu, M Avello Telematics and Informatics 57, 101506, 2021 | 82 | 2021 |
| Employer branding: la experiencia de la marca empleadora y su efecto sobre el compromiso afectivo DG Bouzas, MA Iturriagagoitia, SF Lores ADResearch: Revista Internacional de Investigación en Comunicación, 58-75, 2013 | 67 | 2013 |
| Marketing auditivo:¿ A qué suena una marca? M Avello Iturriagagoitia, D Gavilán Bouzas, C Abril Barrie Harvard Deusto Marketing y Ventas 103, 40-45, 2011 | 49 | 2011 |
| Shopper marketing: A new challenge for Spanish community pharmacies D Gavilan, M Avello, C Abril Research in Social and Administrative Pharmacy 10 (6), e125-e136, 2014 | 42 | 2014 |
| Experiential shopping at the mall: influence on consumer behaviour M Avello, D Gavilán, C Abril, R Manzano China-USA Business Review 10 (1), 2011 | 38 | 2011 |
| 18 años de" Employer Branding": hacia una definición más precisa SF Lores, DG Bouzas, MA Iturriagagoitia, MFB López aDResearch: Revista Internacional de Investigación en Comunicación, 32-51, 2014 | 32 | 2014 |
| Brand-evoked mental imagery: The role of brands in eliciting mental imagery D Gavilan, M Avello Sage Open 10 (4), 2158244020977484, 2020 | 26 | 2020 |
| “Do You Use English in Your Daily Life?” Undergraduate Students’ Perceptions of Their Extramural Use of English M Avello, MM Camacho-Miñano, E Urquia-Grande, C del Campo Journal of Teaching in International Business 30 (1), 77-94, 2019 | 23 | 2019 |
| The Influence of Need for Touch in Multichannel Purchasing Behaviour. An approach based on its instrumental and autotelic dimensions and consumer s shopping task R Manzano, M Ferrán, D Gavilan, M Avello, C Abril International Journal of Marketing, Communication and New Media 4 (6), 2016 | 23 | 2016 |
| Tacto y gusto: generar sensaciones a través del contacto directo con el producto T Serra, RM Antón, MA Iturriagagoitia Harvard deusto marketing y ventas, 52-60, 2011 | 21 | 2011 |
| Employer Brand Attraction: factores para captar talento D Gavilán, M Avello Investigación y marketing 112, 30-38, 2011 | 18 | 2011 |
| Autotelic and instrumental need for touch: Searching for and purchasing apparel online R Manzano, D Gavilan, M Ferrán, M Avello, C Abril International Journal of Economics & Management Sciences 5 (2), 1-7, 2016 | 16 | 2016 |
| Affective commitment to the employer brand: Development and validation of a scale. BRQ Business Research Quarterly, 19 (1), 40-54 S Fernandez-Lores, D Gavilan, M Avello, F Blasco | 15 | 2016 |
| Marketing visual: amor a primera vista CA Barrie, MA Iturriagagoitia, RM Antón Harvard Deusto Marketing y Ventas 103, 46-51, 2011 | 13 | 2011 |
| Marketing sensorial. Comunicar con los Sentidos en el Punto de Venta M Roberto, D GAVILÁN, M AVELLO, CAYT SERRA Pearson: España. eTUAhUIgj4KHUQXDEQ4ChDoAQgrMAI# v= onepage&q= diferencia …, 2012 | 11 | 2012 |
Diana Gavilan, Ph.D. (orcid 0000-000...Senior Lecturer / Profesor Titular de Marketing (Universidad Complutense de Madrid)כתובת אימייל מאומתת בדומיין ucm.es