| The concept of engagement: A systematic analysis of the ongoing marketing debate RC Gambetti, G Graffigna International Journal of Market Research 52 (6), 801-826, 2010 | 556 | 2010 |
| The grounded theory approach to consumer-brand engagement: The practitioner's standpoint RC Gambetti, G Graffigna, S Biraghi International Journal of Market Research 54 (5), 659-687, 2012 | 510 | 2012 |
| Netnography unlimited RV Kozinets, R Gambetti Netnography Unlimited. https://doi. org/10.4324/9781003001430, 2021 | 134 | 2021 |
| Corporate branding: Where are we? A systematic communication-based inquiry S Biraghi, RC Gambetti Journal of Marketing Communications 21 (4), 260-283, 2015 | 118 | 2015 |
| Ambient communication: How to engage consumers in urban touch-points RC Gambetti California Management Review 52 (3), 34-51, 2010 | 100 | 2010 |
| Value co-creation between the ‘inside’and the ‘outside’of a company: Insights from a brand community failure RC Gambetti, G Graffigna Marketing Theory 15 (2), 155-178, 2015 | 83 | 2015 |
| Brand wars: consumer–brand engagement beyond client–agency fights R Gambetti, S Biraghi, DE Schultz, G Graffigna Journal of Strategic Marketing 24 (2), 90-103, 2016 | 77 | 2016 |
| Grounding consumer-brand engagement: A field-driven conceptualisation G Graffigna, RC Gambetti International Journal of Market Research 57 (4), 605-630, 2015 | 64 | 2015 |
| Between tribes and markets: The emergence of a liquid consumer-entrepreneurship S Biraghi, R Gambetti, S Pace Journal of Business Research 92, 392-402, 2018 | 57 | 2018 |
| Guest editors’ introduction: Ethical management of intangible assets in contemporary organizations RC Gambetti, TC Melewar, KD Martin Business Ethics Quarterly 27 (3), 381-392, 2017 | 39 | 2017 |
| Re-visiting the supply chain: a communication perspective R C. Gambetti, M Giovanardi Corporate Communications: An International Journal 18 (4), 390-416, 2013 | 38 | 2013 |
| Antecedents and consequences of corporate communication management (CCM) An agenda for future research B Mohamad, B Nguyen, TC Melewar, R Gambetti The Bottom Line 31 (1), 56-75, 2018 | 37 | 2018 |
| Consumer Brand Engagement: lo stato dell'arte. Teoria, applicazioni, prospettive di ricerca RC Gambetti, G Graffigna Micro & Macro Marketing 20 (2), 199-226, 2011 | 34 | 2011 |
| Is brand value co-creation actionable? A facilitation perspective S Biraghi, RC Gambetti Management Decision 55 (7), 1476-1488, 2017 | 30 | 2017 |
| Managing corporate communication: a cross-cultural approach R Gambetti, S Quigley Bloomsbury Publishing, 2017 | 29 | 2017 |
| Influencer & creator: Business, cultura e pratica RV Kozinets, U Gretzel, R Gambetti FrancoAngeli, 2024 | 26 | 2024 |
| Advancing a citizenship approach to corporate branding: A societal view S Biraghi, RC Gambetti, DE Schultz International Studies of Management & Organization 47 (2), 206-215, 2017 | 25 | 2017 |
| Reshaping the boundaries of marketing communication to bond with consumers RC Gambetti, DE Schultz Journal of Marketing Communications 21 (1), 1-4, 2015 | 25 | 2015 |
| Netnography, digital habitus, and technocultural capital R Gambetti Netnography unlimited, 293-319, 2020 | 24 | 2020 |
| The CCO: appointed or organic leader? The rise of conversational leadership RC Gambetti, S Biraghi Corporate Communications: An International Journal 20 (4), 415-430, 2015 | 22 | 2015 |
Silvia BiraghiUniversità Cattolica del Sacro Cuoreכתובת אימייל מאומתת בדומיין unicatt.it